>Rising star and Balmain prince Hong Joong embraces the elegant yet daring spirit of the #BALMAINFW23 collection for the latest issue of @wwd magazine. Wearing Look 8 by Olivier Rousteing, the rapper and singer discusses all things fashion and taking ATEEZ to new heights #BALMAINARMY
Edit: There likely won’t be any sort of “official announcements” of new ambassadorships under the brand as it’s not a term that Balmain uses, unlike what we are used to from other luxury brands. Here is a good [thread](https://x.com/mariapotternut/status/1699149819556888652?s=46&t=Zz9zX0vnF2B_cjKOXi5pBQ) on how the friends of Balmain and Balmain Army work. This may also mean that Hongjoong is, what we consider as an ambassador, as of his appearance at the Balmain presentation back in March, however today’s post is the first post of Hongjoong featured on their official Instagram using the ‘Balmain Army’ tag but not related to a specific brand event.
2soulmatz on
Our Balmain Prince!
What am amazing journey it has been for Hongjoong! From mentioning Rousteing as one of his idols to getting to meet him and now finally being named a part of the Balmain Army! 🔥🔥
Looking forward to seeing where this partnership goes.
Eta: have been obsessed with those glasses and the heels since these pics have dropped.
seonghwasmoons on
He’s right next to Beyoncé on Balmain’s page, get it Hongjoong!! So proud of you!
Particular-Yoghurt81 on
Oh he fits the brand so well!
addictedtocaffiene_ on
I’ll just copy-paste bits from my post because it’s important to understand why this is monumental for Hongjoong and why ATINY are so ecstatic!
He once mentioned that as a kid, he would play around in his mom’s clothing store and that’s probably where his interest in fashion started. He’s also mentioned several times that he wanted to study design and [start his own fashion line](https://twitter.com/wwd/status/1696898844473098315?s=20) someday that’s [inclusive of all body types and genderless](https://twitter.com/mylifeisyuyu/status/1620011545769177089?s=20). This is a man who’s genuinely passionate about fashion.
He’s mentioned Olivier Rousteing, creative director at Balmain as one of his fashion inspirations, obviously worn Balmain frequently! Later, not only was he invited to a Balmain Fashion presentation, and other events but Rousteing also told him that Hongjoong ‘[inspires him too!](https://youtu.be/8ZNCtFT05fQ?si=Hzb9tIMn0cpZwTLK&t=485)’.
Today, he’s on the main page of Balmain as their ambassador and a part of the Balmain ARMY, and I feel super proud and amazed to see how he’s slowly carving his own path in the fashion industry purely through his creativity and hard work and I look forward to his future activities in the world of fashion.
​
edit; links
Blueskylar on
AHHHHHHHHH I’M SO EXCITED FOR HIM 😭
atiny have been suspicious about how much oliver rousteing had been posting about hongjoong and now we finally got confirmation! how exciting for hongjoong!!
Gentle_penguin95 on
FINALLY!!!!!! LONG LIVE OUR BALMAIN PRINCE! ATEEZ CAPTAIN KIM HONGJOONG!!!!
8 Comments
Source: [Balmain Instagram](https://www.instagram.com/p/Cw0TR2DNq5I/?igshid=MzRlODBiNWFlZA==)
>Rising star and Balmain prince Hong Joong embraces the elegant yet daring spirit of the #BALMAINFW23 collection for the latest issue of @wwd magazine. Wearing Look 8 by Olivier Rousteing, the rapper and singer discusses all things fashion and taking ATEEZ to new heights #BALMAINARMY
Edit: There likely won’t be any sort of “official announcements” of new ambassadorships under the brand as it’s not a term that Balmain uses, unlike what we are used to from other luxury brands. Here is a good [thread](https://x.com/mariapotternut/status/1699149819556888652?s=46&t=Zz9zX0vnF2B_cjKOXi5pBQ) on how the friends of Balmain and Balmain Army work. This may also mean that Hongjoong is, what we consider as an ambassador, as of his appearance at the Balmain presentation back in March, however today’s post is the first post of Hongjoong featured on their official Instagram using the ‘Balmain Army’ tag but not related to a specific brand event.
Our Balmain Prince!
What am amazing journey it has been for Hongjoong! From mentioning Rousteing as one of his idols to getting to meet him and now finally being named a part of the Balmain Army! 🔥🔥
Looking forward to seeing where this partnership goes.
Eta: have been obsessed with those glasses and the heels since these pics have dropped.
He’s right next to Beyoncé on Balmain’s page, get it Hongjoong!! So proud of you!
Oh he fits the brand so well!
I’ll just copy-paste bits from my post because it’s important to understand why this is monumental for Hongjoong and why ATINY are so ecstatic!
​
Hongjoong’s artistic ultra-cool sense of fashion and his talent for reforming clothes is a much talked about topic in the fandom. He is always trying to send out a [message](https://twitter.com/ateezlight/status/1060470391389401093?s=20) or [express](https://twitter.com/hjhopeworld/status/1491263954907058177?s=20) himself through fashion. Always ready to experiment and never one to shy away from trying unconventional styles.
He once mentioned that as a kid, he would play around in his mom’s clothing store and that’s probably where his interest in fashion started. He’s also mentioned several times that he wanted to study design and [start his own fashion line](https://twitter.com/wwd/status/1696898844473098315?s=20) someday that’s [inclusive of all body types and genderless](https://twitter.com/mylifeisyuyu/status/1620011545769177089?s=20). This is a man who’s genuinely passionate about fashion.
He’s mentioned Olivier Rousteing, creative director at Balmain as one of his fashion inspirations, obviously worn Balmain frequently! Later, not only was he invited to a Balmain Fashion presentation, and other events but Rousteing also told him that Hongjoong ‘[inspires him too!](https://youtu.be/8ZNCtFT05fQ?si=Hzb9tIMn0cpZwTLK&t=485)’.
Today, he’s on the main page of Balmain as their ambassador and a part of the Balmain ARMY, and I feel super proud and amazed to see how he’s slowly carving his own path in the fashion industry purely through his creativity and hard work and I look forward to his future activities in the world of fashion.
​
edit; links
AHHHHHHHHH I’M SO EXCITED FOR HIM 😭
atiny have been suspicious about how much oliver rousteing had been posting about hongjoong and now we finally got confirmation! how exciting for hongjoong!!
FINALLY!!!!!! LONG LIVE OUR BALMAIN PRINCE! ATEEZ CAPTAIN KIM HONGJOONG!!!!
Finallyyyyy!!!