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Serious Discussion Thread Part 7: HYBE / ADOR vs. NewJeans / Min Heejin


This is the 7th megathread for the current ongoing conflict between HYBE / ADOR and NewJeans / Min Heejin.

Previous Threads:

We will continue to update this thread as relevant articles and news about this topic pertaining to NewJeans and their label ADOR are released. Feel free to contribute in the comments below if/when new updates are released. Thank you for understanding!

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by NewJeans_Mods

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36 Comments

  1. everydayrobot613 on

    >The next hearing date for the damages lawsuit filed by Belift Lab against MHJ – March 7th.

    >The next hearing date for the damages lawsuit filed by Source Music against MHJ – March 14th.

  2. everydayrobot613 on

    **Min Hee-jin Faces Lawsuits from Belift Lab and Source Music… “Press Conference Was for Public Interest” [Comprehensive Report]**

    [Trans by Cato](https://x.com/cato_o_o/status/1877734955414937708)

    >Min Hee-jin, former CEO of ADOR, has countered all claims in the series of lawsuits filed by Belift Lab and Source Music. She emphasized that her remarks at a press conference held in April last year were made entirely for the purpose of public interest. She also argued that the damages claimed by both parties are unfounded.

    >On January 10, the first hearing for the KRW 2 billion (approximately $1.5 million) damages lawsuit filed by Belift Lab against Min took place at the 12th Civil Division of the Seoul Western District Court. On the same day, the first hearing for a separate KRW 500 million ($375,000) damages lawsuit filed by Source Music against Min was also held.

    **Court: “The Key Issue Is Whether Copying Occurred”**

    >During the hearing, the court reviewed the complaint filed by Belift Lab and stated,
    “Belift Lab’s concept is described as ‘what current teenagers aspire to emulate, while NewJeans’ concept is said to be ‘teenage sensibility that stimulates the imagination of adults! Additionally, while music for ILLIT (a Belift Lab group) is created by multiple songwriters, NewJeans relies on a single songwriter, which establishes a point of differentiation.”

    >However, the court pointed out the lack of clarity in Belift Lab’s claims about advertising and revenue losses.

    >The court said, “The plaintiff alleges that damages occurred due to a decrease in ILLIT’s official social media followers, album sales, and the cancellation of advertising contracts with KT, Pocari Sweat, and others, all caused by the defendant. However, the conclusions are unclear. The plaintiff will need to provide additional evidence of actual damages and emotional distress in the next trial.”

    >The court underscored that the case’s central issue would be whether NewJeans and ILLIT engaged in “copying.”

    >Reading from the complaint, the court noted that the defendant argued, “ILLIT’s global audition, styling for its first official appearance, concept photos, hanbok-related photo shoots, logos, and album designs are similar to NewJeans. However, there was no intentional interference with Belift Lab’s operations, and thus it is difficult to see how damages occurred.”

    >The court also said, “The plaintiff has claimed intentional obstruction of business by the defendant under the Criminal Act. However, concrete evidence of intentionality will be required to support this claim.”

    **Belift Lab: “Targeted Attacks” vs. Min Hee-jin: “Emotional Appeals”**

    >Belift Lab’s legal representatives argued, “The defendant engaged in unlawful behavior by targeting ILLIT, a newly debuted group, causing significant harm. NewJeans, which has an established fan base, inflicted damage on ILLIT, and this needs to be addressed.”

    >Belift Lab also brought up the issue of alleged choreography plagiarism, using taekwondo as an example.

    >The lawyer stated, “Taekwondo forms are standardized, but the evaluation depends on how movements are performed and where emphasis is placed. Girl group choreography is similar. Each group expresses individuality through faces, bodies, shapes, and outfits. Yet the defendant is claiming ownership of specific movements without basis.”

    >They further added, “Unlawful actions should not be repeated. Using internal promotional methods to attack other groups is highly malicious.”

    >Min Hee-jin’s legal team countered, stating, “The plaintiff is appealing to emotions with claims of targeted attacks!

    >They explained, “NewJeans debuted eight months before ILLIT, and shortly after ILLIT’s debut, plagiarism allegations were raised by the public and the media. We sent multiple emails attempting to resolve the matter internally, but HYBE engaged in unlawful audits, compelling Min to address the root cause of the issue during her April press conference.”

    >Min’s representatives argued, “The plagiarism issue was first raised by the public and media, making it an objective claim. Identifying the root cause and discussing transparency in the K-pop production process is not defamation but rather serves the ‘public interest.'”

    >Belift Lab, however, rebutted, claiming, “The defendant has also been embroiled in plagiarism disputes. Her attitude toward her own controversies contrasts with how she has treated the plaintiff’s group. We are preparing expert opinions regarding the choreography plagiarism.”

    **Source Music: “We Cast NewJeans” vs. Min Hee-jin: “Baseless Claims”**

    >Source Music and Min Hee-jin also presented conflicting arguments over the casting of NewJeans members.

    >The court, referencing Source Music’s complaint, noted, “The plaintiff claims to have cast NewJeans members, and the defendant objected to the timing of LE SSERAFIM’s debut despite initially agreeing. They also allege that the defendant made false statements during her press conference regarding the N-Team (now NewJeans), such as ‘neglecting the team, and ‘selling the team for KRW 2 billion!”

    >The court continued, “The plaintiff needs to clarify why each of these claims is false.”

    >Source Music argued that the delay in NewJeans’ debut was due to Min’s insufficient branding efforts, while the defendant caused harm with defamatory statements, such as calling them “exploitative” and “selling the team for money.”

    >Min’s representatives countered that Source Music did not cast NewJeans members. They claimed, “Min Hee-jin was brought into HYBE to create a girl group embodying her creative vision. The first group she created was NewJeans. It’s unclear how the plaintiff can claim credit for casting them.”

    >They also referenced internal Source Music documents, which stated that “both groups (NewJeans and LE SSERAFIM) could not debut simultaneously.” As a result, LE SSERAFIM debuted first, leaving NewJeans “neglected.”

    >Min’s team argued, “Support is crucial for newly launched groups. If another girl group debuts simultaneously, fan attention splits. That’s why NewJeans’ debut was delayed until it was transferred to ADOR, ensuring it wasn’t neglected.”

    **Background and Next Steps**

    >In May of last year, Belift Lab filed a defamation and business obstruction lawsuit against Min Hee-jin, claiming she made baseless allegations of plagiarism against their group ILLIT. In July, Source Music also sued Min, arguing she falsely claimed HYBE abandoned its promise to debut NewJeans as its first girl group and that LE SSERAFIM debuted first due to neglect.

    >In response, Min filed a KRW 5 billion ($3.75 million) counter-lawsuit against Belift Lab’s CEO, Kim Tae-ho, in November, accusing him of defamation under the Information and Communications Network Act.

    >The next hearings for the Belift Lab case and the Source Music case are scheduled for March 7 and March 14, respectively.

  4. everydayrobot613 on

    [[Official] ADOR Files Injunction to Prohibit NewJeans from Signing Advertising Contracts](https://x.com/juantokki/status/1878698001486782682)

    trans by juantokki

    >ADOR has filed an injunction with the Seoul Central District Court against the members of NewJeans, requesting a “prohibition of agency status interference and advertising contract signing.”

    >ADOR explained, “This injunction aims to ensure that ADOR retains its status as the management agency under the exclusive contract until the first trial ruling of the ‘lawsuit for confirmation of validity of the exclusive contract,’ which was filed with the Seoul Central District Court on December 3, 2023. It also seeks to prevent the NewJeans members from independently signing advertising contracts or engaging in advertising activities without ADOR’s approval or consent.”

    >In its injunction application, ADOR stated, “For the sake of NewJeans as well, there must be an opportunity to correct any misjudgments or actions before the legal responsibilities spiral out of control.” The company also appealed to the court by highlighting concerns within the industry, stating, “If a precedent is set where exclusive contracts are unilaterally terminated, and independent entertainment activities proceed without proper legal processes, the incentive to invest in the entertainment industry will vanish, shaking the foundation of the K-pop industry and significantly shrinking its scope.”

    >ADOR further emphasized that it has been receiving proposals for various projects, including advertisements and events. Internally, it has already completed plans for activities this year, including a full-length album release and fan meetings. The company expressed its hope to communicate fully with the members of NewJeans.

  5. Difficult_Bicycle534 on

    **What does this injunction mean for NJs?**

    ADOR filed an injunction to stop NJs from seeking independent advertising deals.

    When issuing an injunction, the courts have to consider the impact of the injunction and whether the injunction could cause some irreversible damages.

    **1) If ADOR’s request for injunction is not granted:**

    NJs can continue to freely seek endorsement deals independent of ADOR. If the lawsuit on their contract rules that they did not terminate in a valid manner, NJs can easily undo this by paying the % owed to ADOR for the deals they signed during this period.

    **2) If ADOR’s request for injunction is granted now:**

    NJs will not be able to sign any new deals until the lawsuit on their contract validity is concluded. However, if the courts later rule that their contract termination was done lawfully, this injunction will cause NJs to lose opportunities that cannot be easily undone. (opportunity cost =/= losing share of profits)

    Similar reasoning and considerations were cited in the May 31 injunction granted to MHJ.

    I trust that NJs has good legal counsel that advised them on this, which was why they chose to terminate in the manner they did. So we just have to wait 3-4 weeks and see how it goes.

    Ultimately this injunction and other lawsuits Hybe will file in future is not so much about winning, but more about using the court system to constantly harrass and mediaplay against NJs. Hybe’s objective is to constantly drown out NJs with negativity and controversy, as well as ruin MHJ’s reputation because they think these are things western/global kpop fans care about, and things that will cause NJs to fail.

    One factor that Hybe underestimates in this calculus is that that NJs attracts different types of fans from typical kpop stans who might have a different perspective. Many NJ fans didn’t even listen to other kpop before NJs. We are here mainly because of the **quality of music,** and aren’t really into all the kpop stan culture.

    What Tokkis see is the simple facts of a case: a group of young women, promising talented artists being harrassed and attacked by their label in retaliation for them speaking out and demanding their contractual rights to be respected. As long as NJs continue to release good music, people will continue to tune in and support them.

  7. everydayrobot613 on

    **[(250114) ILGAN SPORTS – NewJeans vs. ADOR: A Fate That Blooms in Spring](https://isplus.com/article/view/isp202501140029)**

    Trans by [NJBUBBLEGUM](https://t.co/shkwiR5zsS)

    alternative trans by [juantokki](https://x.com/juantokki/status/1878996234876387655) & [cato](https://x.com/cato_o_o/status/1878986410260324435)

    >The legal dispute between NewJeans and ADOR has officially begun.

    >ADOR made the first move. On the 13th, ADOR announced that “last week, we filed for an ‘injunction to preserve agency status and prohibit advertising contract execution’ against NewJeans members at the Seoul Central District Court.”

    >ADOR explained that “this is to be recognized as having management company status under the exclusive contract until the first trial verdict of the ‘confirmation of validity of exclusive contract’ lawsuit filed on December 3rd last year, and to prevent NewJeans members from independently entering into and conducting advertising contracts and activities without ADOR’s approval or consent.”

    >This was an expected development. As NewJeans and ADOR’s partnership roughly concluded after the Golden Disc Awards held on the 4th, **it was already widely known in the music industry that ADOR would take legal action against NewJeans. HYBE didn’t even try to hide this fact. Recently, HYBE executives mentioned in meetings with media representatives that they were considering filing an injunction to prohibit advertising contracts against NewJeans.**

    >This has accelerated the court’s decision on whether NewJeans can proceed independently. While the exclusive contract validity lawsuit could take 1-2 years, the injunction request will be decided within 2-3 months.

    >If the court accepts ADOR’s injunction request, NewJeans’ independent activities will be immediately halted. Conversely, if the court dismisses it, the obstacles to NewJeans’ independent activities will effectively disappear.

    >What’s noteworthy is that ADOR filed for an injunction to prohibit advertising contract execution rather than an injunction to halt NewJeans’ activities. Despite the agency dispute, NewJeans ranked first for the second consecutive year in the under age 30 category of the 2024 Gallup Korea survey of the year’s most notable singers at the end of last year. They also won first place in the advertising category at the 2025 Korea First Brand Awards. This demonstrates NewJeans’ strong position in the advertising industry. ADOR even stated in their position statement that they are “receiving proposals for various projects including advertisements and events from external sources.”

    >ADOR’s decision to file for an advertising contract prohibition injunction rather than an activity prohibition injunction can be seen as an attempt to block advertisers trying to pursue independent contracts with NewJeans. The underlying strategy is to cut off NewJeans’ financial resources and prompt their return to ADOR.

    >In fact, while ADOR provided a lengthy explanation about prohibiting advertising contracts, the main focus of this injunction request is preserving their agency status. Since the question of whether ADOR is NewJeans’ agency will be settled in the main trial, the key issue for now will be which party holds the right to execute advertising contracts.

    >If the court accepts the injunction request, ADOR’s strategy will have succeeded. However, if the request is dismissed, it could backfire on ADOR. **After completing their Japanese schedule in early December last year, NewJeans left their ADOR dormitory and maintained a strictly professional partnership with ADOR until fulfilling their existing contracts. It’s reported that when they needed to gather at ADOR for schedules, they used individual transportation to arrive and depart, essentially operating on a commuter basis.**

    >**When NewJeans left the ADOR dormitory, it’s known that HYBE staff members wore body cameras while inspecting the dormitory, showing thorough preparation. It’s also reported that many performance directors and managers who were in charge of NewJeans at ADOR have recently resigned.**

    >In this cold atmosphere, the court’s decision will likely determine the diverging fates of NewJeans and ADOR.

    >Originally, NewJeans had planned to hold a domestic fan concert following their Japan fan concert in the latter half of last year, release an album in early this year, and go on a world tour. After these plans were disrupted by the agency dispute, no specific plans for this year have been announced yet. ADOR announced that they have already planned NewJeans’ activities for this year, including a full album release and fan meeting, and expressed their desire to communicate sufficiently with NewJeans members.

    >NewJeans’ fate this year will likely be decided when the cherry blossoms bloom. Whether NewJeans will walk the cherry blossom path or ADOR will have the last laugh, we now have one more reason to await spring.

  9. Kloudiez on

    [MUST READ ARTICLE ](https://njb-jj.notion.site/250114-ILGAN-SPORTS-NewJeans-vs-ADOR-A-Fate-That-Blooms-in-Spring-Jeon-Hyung-hwa-s-Straight-Pen-09753b06709b4c7d988b55e9f63ff1e2)by Ilgal Sport.

    ***”After completing their Japanese schedule in early December last year, NewJeans left their ADOR dormitory and maintained a strictly professional partnership with ADOR until fulfilling their existing contracts. It’s reported that when they needed to gather at ADOR for schedules, they used individual transportation to arrive and depart, essentially operating on a commuter basis.”***

    Now its been revealed that the girls left immediately in early Dec after completing their JP schedule, you hybe stans can stop with the “leeching off Ador’s resources” narrative written by tabloids paid by Hybe and rightwing incels here, will ya?

    ***”When NewJeans left the ADOR dormitory, it’s known that HYBE staff members wore body cameras while inspecting the dormitory, showing thorough preparation”***

    As if it isnt creepy and disgusting enough, **Hybe employees leaked and upload it to DCinside, the biggest incel forum in Korea where they organize hate campaign against Newjeans every hour**. That photo was taken and upload at night time, 3AM, while Hybe continued media-playing against newjeans using Ador’s resources and infrastructure despite knowing they were not.

    Furthermore, body cams fully equiped but SOMEHOW footage of Illit manger told the members to ignore Hanni was DELETED. Who would believe this aside from those company stans that moving like MAGA crowd?

    To all hybe stans reading this, if you still justify this and all the disgusting things Hybe did before, remember one day it could be your favs. You wouldn’t want your female idols to have their dorm being sieged at 3AM by people with full body cam on, right?

  10. Beautiful_Bird_8693 on

    I kept seeing Hybe Stan’s screaming “NewJeans should move out of the luxury dorm we paid for” (which btw how delusional are they using words like we and our? When talking about Hybe? Is it the Hybe part timers slipping up?? I’ve seen so many of them say things like “they should pay us our penalty fees first” like wtf dym “OUR” and “US”??)

    “NewJeans should move out of Ador’s luxury dorm since they claim they’re not under Ador anymore” was something these Hybe stans have been echoing for the past month it’s so funny finding out the girls have left that dorm for them since. (Are we even surprised? The girls said they no longer feel safe under Hybe and Fraudor so why would they stay in a place Hybe employees have easy access too? And Hybe proved them right because wtf was this Molka stunt they just pulled??)

    Just like how Hybe stans kept screaming “clear out the 16th(?) floor” “leave Hybe if you feel mistreated then” even when they called the girl’s 2 weeks notice “an empty threat/media play” but then when the girls terminated their contracts and left the floor for them they all panicked.. they said their careers are over and they are going to loose all the brand deals then the girls independently sign new deals and they panic
 for the 700th time
 I love that the girls keep making them eat their words
. Jeanz supposedly (according to Hybe stans) doesn’t have proper legal/adult guidance but they keep doing everything right.

    I really hope the court makes the right decision at the upcoming court case so I can continue to see Jeanz thrive.

  11. [deleted] on

    We all knew Ador had to file an injunction (Well, except for hybe stans who kept saying they didn’t have to because advertisers/companies wouldn’t want to associate with the girls anymore LOL) but I don’t know why they waited so long to do it.

    And after reading hybe stans on Reddit, i think they don’t understand yet why NewJeans legal team was waiting this move. If the ruling does not agree with Ador, that would make all brands start contacting the girls personally to renew and establish new contracts, from Chanel to Apple or CocaCola, because the fear of legal action against them would instantly disappear (understandably brands right now might be concerned about it)

  12. Kloudiez on

    To all hybe stans lurking here:

    Hybe and their pathetic stans mediaplayed for 6 fking weeks that the girls are “leeching off” Ador’s resources by still staying at the dorm while already terminated the contract.

    Today it has been revealed that the girls left immediately in early Dec after completing their Japan schedule. Later Hybe employees, not Ador employees broke into their dorm at night with body cams to find if there was any “dirt” left.

    So according to Hybe’s logic, they broke into the girl’s dorm WHILE THEY’RE STILL THERE at night and you hybe stans still call it “company standard”? Majority of you are women and you still twist your brain to justify that?

    Or you just don’t want to admit that the company made by some “blood, sweat and tears” nonsense is that dirty? When will you learn that stanning your idols doesnt mean that you have to stan the company?

  13. [deleted] on

    So by Hybe stans logic, when Source Music unilaterally terminated Garam contract in 2022, if Garam had filed the same lawsuit as ADOR for the validity of her contract, she would have remained part of Le Sserafim until the court ruling 1 year after?

    ![gif](giphy|sz6IQAbKo9JQQlXyzw)

  14. silentscope90210 on

    I’m just wondering who is handling NewJeans’s management now that they left the HYBE dorm in Dec. Like, who preparing their meals, arranging transport, cleaning house and all the other nitty gritty in-between operational stuff?

  15. using-for-now on

    oop mhj is not playing. I just know shes tired of these reporters. Hybe is gonna be in bigger debt with all their mediaplay.

  17. everydayrobot613 on

    Quick Q&A about NewJeans’ contract termination and ADOR’s recent legal action. — thread by [thegreatgaram on X/Twitter](https://x.com/thegreatgaram/status/1879778634640089475)

    In a [KoreaHerald article from November](https://t.co/eUmPy8xor8), entertainment lawyer Bae Jin-sung of Law Firm Myoungjae speculated NewJeans would unilaterally terminate their contract and cleared up some confusion that have become prevalent myths today.

    1) Is NewJeans’ unilateral contract termination “legal”?

    >Yes, NewJeans legally terminated their contract. Neither ADOR nor the court can mandate NewJeans to continue their entertainment activities under ADOR.

    >”Under the standard contract published by the Fair Trade Commission, an entertainment agency cannot force an artist to work against their will. For instance, if NewJeans decided to terminate their contract, Ador could not legally coerce them to continue working. Such actions are prohibited under South Korean law,” Bae said.

    2) What is the objective of ADOR’s lawsuit to confirm contract validity?

    > It will determine which party, Artist or Agency, is entitled to claimed damages as a result of the early contract termination. It will not maintain the contract nor reverse the contract termination.

    3) Can ADOR’s recent injunction filing prevent NewJeans from signing contracts with advertisers as independent artists?

    >It shouldn’t.

    >”Even if a dispute arises, artists must be allowed to continue their work, as denying them the opportunity would threaten their livelihood. While Ador could file an injunction, it cannot stop NewJeans from working elsewhere,” he added.

  18. everydayrobot613 on

    **250116 Sports Kyunghyang – [Exclusive] “NewJeans Hanni’s Labor Ministry Complaint Not Connected to MHJ”… Direct Rebuttal from Complainant**

    [Trans by NJBUBBLEGUM](https://t.co/iIzY2Yi61Y)

    >The person who filed the complaint has denied media reports claiming that former ADOR CEO Min Hee-jin orchestrated Hanni’s complaint to the Ministry of Employment and Labor. This individual complainant (hereafter Person A) has no connection to former CEO Min, NewJeans, or HYBE.

    >Person A stated to this newspaper on the 16th, “I question whether the repeated mention of ‘petition’ in the article was intended to forcefully emphasize a connection to former CEO Min,” adding, “Revealing the full text of the Labor Ministry’s response was a legitimate action for the public’s right to know.”

    >They continued, “Given that their (the Ministry’s) response contained content very unfavorable to both former CEO Min and Hanni, the media report in question can be considered to have lost its logical validity.”

    >According to ChosunBiz, former CEO Min and Person B, a NewJeans member’s uncle, exchanged messages about the Labor Ministry on September 14 last year. Person B wrote to Min, “I’ve started with the Labor Ministry, please call me,” to which Min replied, “I’m getting an IV drip. I’ll call you in the afternoon.”

    >The media outlet pointed out, “As this means former CEO Min was aware of activities related to the Labor Ministry petition in advance, suspicions of her involvement seem unavoidable,” adding, “Allegations of tampering against former CEO Min are likely to resurface.”

    >They also analyzed, “This suggests the possibility that former CEO Min, who was reportedly discussing a joint transfer to DAVOLINK with NewJeans, may have discussed using the Labor Ministry (complaint) with Person B as an opportunity to leave HYBE and ADOR.”

    >Person A, who filed the complaint, is an individual unconnected to the entertainment industry and has no relationship with former CEO Min, HYBE, or NewJeans members.

    >NewJeans member Hanni claimed that on September 11 last year, during a YouTube live broadcast, while waiting in the HYBE building corridor, she greeted another celebrity and their manager, but the manager said ‘ignore her.’

    >After witnessing this, Person A filed a complaint with the Labor Ministry through the People’s Petition on September 12, stating that ‘The truth behind allegations of NewJeans’ ostracism within HYBE must be investigated.’ The content of this complaint was reported by the media that day, causing ripples.

    >On November 19 last year, Person A shared online the Labor Ministry’s response stating that “Hanni is not considered a worker under the Labor Standards Act,” which also became news. The Labor Ministry also reported that they concluded their response with this content on November 20 last year.

    >Person A’s side expressed bewilderment at news articles that suggested they were acting under former CEO Min’s direction or were connected to her, based on the conversation between former CEO Min and Person A that was revealed after the complaint content was made public online and reported by the media.

    >Person A stated, “Since this issue was also a topic at the parliamentary audit, I judged it natural to disclose the full response for the public’s right to know,” adding, “If I were a Hanni fan or had any connection to former CEO Min, I wouldn’t have disclosed it.”

    >Former CEO Min also disclosed her messages with the journalist who wrote the article on social media on the 16th. Former CEO Min stated, “I don’t even know the government official in question, let alone having ever given any instructions or made any requests.”

  19. SeniorBaker4 on

    People are trying to tie that diss track possibly about BSH to MHJ. This is why you don’t need to debate these people on anything. We don’t even know if it’s really about him but they still have to come out and defend BSH ceo. Then some even say it’s undeserving because
? Like we have no idea what is going on behind the scenes of the entertainment industry. We get a fraction of these idols lives where most of them are smiling through their insane debt, starvation diets, and online harassment.

    Remember to be patient. Don’t harass others. No one on here is a korean lawyer practicing law in South Korea. And support the girls.

  21. thosed29 on

    The freaks at KpopUncensored or whatever appalled at the fact NewJeans have retained the same law firm as MHJ as if the fact they’re MHJ supporters was a big secret lol.

    Their refusal to stay at HYBE without MHJ literally kicked out this whole things and these dumbasses are still like “omggg, they’re in cahoots?? Scandalous!!”

  22. PhilosophyOld9131 on

    It’s nice NewJeans are taking a stand of themselves. Not many groups do this. The fools in the Kpop subs are losing their shit bc NewJeans are defending themselves against HYBE and their mediaplay. To tell you the truth as much as they say wait for the judgement (they only say that bc they’re confident HYBE/ADOR will win) they will side with company regardless of the judgement. Hell i won’t be surprised if they start creating their own fanfics if that happens.

    Anyway that’s my two cents. GGs HYBE.

  23. Difficult_Bicycle534 on

    To those lurking: are you prepared to change your mind if:

    – New evidence of egregious wrongdoing by Hybe is surfaced during the trial;
    – If the court rules in NJs favor?

    Are you going to accept you were wrong and re-examine the facts based on new information? Or are you simply going to resort to denigrating SK’s justice system and invent new conspiracy theories to explain why things didn’t turn out how you wanted? If you choose the latter, stop pretending to be mature and sensible. You are no better than Qult folks.

    If you’re so confident NJs will lose, let the court decide. We are fans and we’re going to support the girls to choose what they think is the best for THEM.

  24. IllustriousState4441 on

    Finally decided to look at some comments from the other subreddits and I can’t believe that they think MHJ is responsible for every single thing while some multibillion dollar conglomerate is acting all hurt because of this 😂😂. I can’t tell if they’re actually fixated on that or they’re a culmination of dumb TAG PR bots.

  25. IllustriousState4441 on

    I’m wishing that there is some evidence or some whistleblower that will expose how HYBE has been using the same media companies and outlets to get journalists to write trash about the girls. Team Bunnies has already found out that those three media outlets that are talking bad about them are using the same office.

    If they can acquire full evidence of this part or even HYBE’s involvement with the TAG PR firm, it would be a big piece of help with the court case in my opinion. That is definitely something to cause a break in trust.

    Plus I don’t doubt that HYBE has been using TAG PR bots. Literally spotted a potential one under their IG post asking for a new name. An account said “Greedyjins” as a name suggestion and I looked at their account. It was some rando with 0 followers, 0 posts, 0 following.

  26. Nick_BD on

    ​Can anyone sum up the Dispatch stuff and what is to come from them? Sorry for asking these Qs on my break at work for some reason Reddit works and not twitter. ​

    All I read is NJs met with the law firm (same one as MHJ) they mentioned in the insta post yesterday in September. They seem to think this is a gotcha moment. I mean do they think they haven’t used lawyers in the past year? I guess the gotcha moment is its the same as MHJ but that does not prove anything off course they’re using the same firms.

    Reddit also mentioned a bigger Dispatch is coming with one of the dad of NJs, don’t know if anyone has seen that? 

  27. Kloudiez on

    Another moment for lack of logical consistency:

    1. Before today’s statement, Hybe stans continously claimed that NJ are doing this randomly without legal counsel or anything resembling a coherent strategy
    2. Dispatch article comes out having stalked the girls, acknowledging that they *had* met with lawyers ahead of time
    3. Don’t try to re-evaluate any of their thought process based on the premise that the girls don’t have good, or any, legal advice. Move directly back to the tampering narrative
    4. Instead of trying to engage with potential legal strategy on NJs side, immediately believe that the lawyers they have are not engaging their case in good faith and therefore your initial position was correct

    Like… what do you want?

  28. Prestigious-Sea710 on

    Is it just me who wants them to stick with JeanZ? It perfectly captures their group identity which is the quintessential ‘Gen Z’ girl group using timeless, liminal and slightly creepy music and aesthetics as their primary medium. They are the ‘New Genes’ aka ‘New Generation’ aka ‘Gen Z’.

    (Aside, the sheer brilliance of using “jeans” as the metaphor for timelessness and genes is such a win from a branding perspective – MHJ really hit a home run with it, and all the ways it can be flipped into their new temporary group names is too good to pass up, so I hope they stick with it).

  30. Prestigious-Sea710 on

    With the new Calvin Klein shoot that just dropped, CK explicitly names Minji, Hanni, Danielle, Haerin and Hyein and I’ve not seen any mention of NJ, like Calvin Klein respects the girls’ wishes during this conflict with HYBE and recognizes them as independent.

    Using the members’ names instead of just NJ also serves the purpose of establishing each member as their own brand, it makes their individual names more recognizable. Won’t be surprised if soon they’ll be known by their individual names almost as well as the NJ brand is known.

  31. KimPhamMoKangLee on

    newjeans karma is crazy today 😭

    haters happy with the idea of ​​Hanni being “deported,”-> she is in Korea peacefully enjoying a baemon concert

    haters swore every brand dropped them -> Calvin Klein using “Minji, Hanni, Danielle, Haerin, and Hyein” for their new ad instead of “newjeans.”

    haters laughing about Hanni being ignored and saying it was “no big deal” -> them having a mental breakdown over Jhope being ignored by his own seniors

  32. Kloudiez on

    Minji, Hanni, Danielle, Haerin and Hyein are slowly becoming bigger than the brand “Newjeans” itself and we love to see it.

    Cavin Kleine did a huge bitchslap to Hybe and their cultists’s faces.

  33. superidolnico on

    I love how K-pop fans on Reddit are the only ones who believe things look bad for the girls. Brands support their decisions, like Calvin Klein, and the general public seems to be supportive of them too. Yet you will see people on other communities swearing it’s over for them.

    They want idols to be vocal and brave but when they are, they have to deal with some real bitter people saying they should just accept it and let it go.

  34. Zanza4Hire on

    Reddit echo chamber is crazy in that other thread.

    Oh yeah, its definitely the teenagers and their parents doing mediaplay. Not the multibillion dollar company with a PR firm. Gimme a break

  35. OfWhatLiesInTheDark on

    For me, the new instagram account by the parents means the Newjeans girls are not quite ready to sign with a new agency just yet. Which is too bad but understandable, creating a new agency takes time.

    PR is the role of the agency, and was handled by Ador under MHJ before. When MHJ left, it got rocky as Ador stopped representing the interests of Newjeans and their legal representatives, in favor of Hybe’s interests. That’s when Newjeans themselves had to take matters into their own hands to make their voice heard with the livestream or the conference, since their agency wouldn’t. Or the parents, with interviews with the press. That wasn’t ideal.

    Every group or active celebrity needs PR. Without an agency, the legal representatives who are also handling other tasks for them (like transportation and security) seem like the next best solution. The Newjeans girls are also popular enough that everything posted through non-official channels still make national news. (~100 articles about it today 🙃)

  36. OfWhatLiesInTheDark on

    **Updated – Recap and timeline of all lawsuits filed against Hybe and friends**, with sources from Naver.

    Only 1, the civil lawsuit, a countersuit to Belift Lab civil lawsuit, went to trial so far. 👇

    [24/07/24 : Min HeeJin, CEO of Ador has filed a lawsuit against 5 executives, including Hybe CEO, for defamation etc](https://n.news.naver.com/mnews/article/056/0011768521?sid=102)

    [02/09/24 : Team Bunnies filed a lawsuit against Hybe management, Source Music management for network infringement etc… + Dispatch reporters for defamation etc](https://m.entertain.naver.com/article/144/0000985957)

    [10/10/24 : Team Bunnies has filed a lawsuit against Ador CEO and Vice CEO for breach of trust etc… + lawsuit against Hybe CCO and PR director for network infringement, defamation etc](https://n.news.naver.com/mnews/article/449/0000287671?sid=102)

    [08/11/24 : Shin Woo-seok filed a lawsuit against Ador CEO and Vice CEO for defamation](https://m.entertain.naver.com/article/144/0000999579)

    [22/11/24 : Min Heejin has filed a lawsuit against the management of Belift Lab, CEO, Vice CEO etc… for defamation etc… + 5 billion won lawsuit against Belift Lab for defamation](https://n.news.naver.com/mnews/article/032/0003334176?sid=103)

    [26/11/24 : Min Heejin has filed a lawsuit against Hybe PR directors for breach of trust and dereliction of duty](https://n.news.naver.com/mnews/article/056/0011845192?sid=103)

    [02/12/24 : Min Heejin has filed a lawsuit against Hybe CEO and CCO for network infringement etc… + Dispatch reporters for defamation etc](https://m.entertain.naver.com/article/241/0003398744)

    [27/12/24 : Team Bunnies filed a lawsuit against Hybe COO + lawsuit against Belift Lab CEO, creative director, performance director etc… for defamation? etc](https://www.topstarnews.net/news/articleView.html?idxno=15586745)

    That’s over a dozen different executives across 3 different agencies, some sued at the same time for the same reason, some for different reasons. These are all criminal lawsuits except for the one where the damage is mentioned.

    [Bonus : 01/09/24 : Starship legal representative sues Hybe legal representative for plagiarism](https://www.lawtimes.co.kr/news/201017) 🙈

    Hybe US PR CEO Melissa Nathan is also getting sued by Blake Lively for orchestrating a smear campaign against her, and by her ex-publicist for defamation.

    [Hybe acquires U.S. PR agency The Agency Group PR LCC](https://en.yna.co.kr/view/AEN20240920008700315)

    [Blake Lively filed a complaint against Justin Baldoni, Wayfarer Studios, his crisis-PR team The Agency Group, Melissa Nathan, and others](https://www.vulture.com/article/blake-lively-justin-baldoni-lawsuit-it-ends-with-us.html)

    [Justin Baldoni’s Crisis PR Team Faces Lawsuit From Ex-Publicist](https://www.yahoo.com/entertainment/justin-baldoni-crisis-pr-team-203055296.html)

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