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  1. [post link](https://www.instagram.com/reel/DOC8_n9D0BI/)
    > Audemars Piguet has brought together individuals who share similar values, forming the “AP family.” Among them, South Korean superstar J-Hope appeared in this anniversary campaign. Rising to global fame as a member of the renowned K-pop group BTS, J-Hope is celebrated for his boundless energy and electrifying stage presence.

    > On set with Audemars Piguet, J-Hope remarked: “In the end, I feel like everything I’m doing now is going to be my legacy,” This belief is reflected in his approach to style—marked by bold, experimental choices that fuse retro-futurism with Pop Art elements. His distinctive aesthetic has even earned its own nickname, “Hobicore.”

    ***finally*** we get official content of hobi x AP!!

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