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  1. [voguehongkong](https://www.instagram.com/reel/DONh6Evkite/MTU4MjUxdHZscGw1dw==)

    >“That essence hasn’t changed. It’s still about opening the gates of exclusivity and reimagining classic prep with bold optimism.” In 1985, Tommy Hilfiger pioneered contemporary American style, using fashion to connect the youth with music and the arts. Global brand ambassador JISOO describes its aesthetic as bold yet elegant saying, “The timeless preppy silhouettes are why I love Tommy Hilfiger. The exquisite details and soft tailoring exude femininity with a rebellious edge; I feel my best every time I wear it.” Walking the fine line between high-fashion runways and streetwear, Tommy Hilfiger celebrates its 40th anniversary this year. To mark the occasion, VOGUE HONG KONG has crafted a special edition book dedicated to the brand, documenting its bold, fearless, and unmistakable fashion philosophy.

    >Photography: Yoon Ji Yong Art & Style Direction: Iemi Chu Styling: Choi Ja Young Hair Stylist: Lee Seon Yeong Makeup Artist: Hwang Hui Jung Manicurist: Park Eun Kyung Set Design: Choi Seo Yun Executive Producer: Lee Kyung Kim @ BL Creative House Coordinator: Lee Jin Kyung @ BL Creative House On set Producer: Lee Young Woo Photographer Assistant: Lee Ji Hu & Moon Jeong Hyun Book Design: Jim Yiu

    >#voguehkfashion

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