>Heineken, the global premium beer brand, is launching a new campaign called “Heineken® Rooftop Revival: Rediscovering the Rooftop.” Co-created with Heineken Korea, the campaign is inspired by unique social insights from the Korean market and looks to break down social barriers with a fresh perspective.
>As part of the campaign, an offline event will be held from September 25 to 27 across three private rooftop venues in downtown Seoul. Each day will highlight a different theme i.e. music, art, and food, all centered around the city, rooftop culture, and of course, Heineken beer.
>Musician SEVENTEEN’s Dino, artist Cha In-chul, and chef Jo Seo-hyung participated directly as social curators. Dino will host a talk concert, artist Cha In-chul will lead a visual art talk show, and chef Jo Seo-hyung will give a live cooking demonstration, thus creating unique social experiences for everyone attending.
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According to the article,
>Heineken, the global premium beer brand, is launching a new campaign called “Heineken® Rooftop Revival: Rediscovering the Rooftop.” Co-created with Heineken Korea, the campaign is inspired by unique social insights from the Korean market and looks to break down social barriers with a fresh perspective.
>As part of the campaign, an offline event will be held from September 25 to 27 across three private rooftop venues in downtown Seoul. Each day will highlight a different theme i.e. music, art, and food, all centered around the city, rooftop culture, and of course, Heineken beer.
>Musician SEVENTEEN’s Dino, artist Cha In-chul, and chef Jo Seo-hyung participated directly as social curators. Dino will host a talk concert, artist Cha In-chul will lead a visual art talk show, and chef Jo Seo-hyung will give a live cooking demonstration, thus creating unique social experiences for everyone attending.
Yesss, otter booked and BUSY