250912 Allure Korea Instagram Update with Dino

[Instagram Post](https://www.instagram.com/reel/DOezcL4k-rl/)

Caption: #ProductionSupport #HeinekenRooftopRevival
“Why are you still at home? Wanna hang out on the rooftop? I’ll sing for you!”

Seoul is one of the world’s most densely populated megacities,
but ironically, the more crowded the city gets, the deeper the loneliness grows.

Amidst Seoul’s urban sprawl lie countless green rooftops, unused and left behind—Heineken has reimagined them as vibrant social scenes.

On these familiar green rooftops, Heineken has reinterpreted the original K-social spot, the pyeongsang (traditional wooden bench), into the trendy Red Star Pyeongsang.

This will serve as a social haven where people can take a break from their busy daily lives. The first host of 2025 Heineken <Rooftop Revival> is none other than SEVENTEEN’s Dino (@feat.dino). Shall we enjoy the rhythm of Seoul with Dino on the rooftop?

✔️ **Red Star Pyeongsang Giveaway Promotion**
Heineken’s iconic Red Star has been transformed into a pyeongsang and set up on Seoul’s rooftops, this making it look like a giant Heineken bottle!
If you’d like to have this one-of-a-kind Red Star Pyeongsang on your own rooftop, enter the Heineken Limited Edition Pyeongsang Promotion now.

✔️ **Join the Offline Event Program**
You’re invited to a special rooftop hangout running for just three days, from **September 25–27, 2025**. Apply now for a chance to receive this exclusive invitation.

✨ Part 1: SEVENTEEN Dino
📆 September 25, 2025
📍 Three undisclosed rooftops in Seoul (winners will be notified individually)
📌 Apply in advance via the Heineken website (follow the Allure feed profile link)

⚠️ Warning: Excessive drinking may cause stroke, memory loss, or dementia. Drinking during pregnancy increases the risk of birth defects.

👉 For more details, check Heineken’s official Instagram (@heineken_kr).

(Machine translation)