**Jisoo Lands Starring Role Again in ‘A Hilfiger Holiday’ Advertising Campaign**
For the fifth time, the South Korean singer, actress and global style icon showcases her modern take on prep.
By LISA LOCKWOOD
Tommy Hilfiger and Jisoo have a good thing going.
For the fifth time, the South Korean singer, actress and global style icon will be featured in Hilfiger’s advertising campaign. The 30-year-old global brand ambassador appears in “A Hilfiger Holiday,” showcasing her global take on modern prep.
Jisoo first met Tommy Hilfiger when she appeared as a guest at the New York Fashion Week spring 2025 runway show last year, which took place aboard a decommissioned Staten Island Ferry at Pier 17 at the South Street Seaport. She has since appeared in multiple Tommy Hilfiger campaigns. This year, Hilfiger also designed her custom couture looks for the Blackpink’s 2025 “Deadline” world tour. Jisoo also has a successful solo career as a singer and actor.
For Hilfiger’s holiday campaign, Jisoo was photographed by Yoon Ji Yong and styled by Choi Ja Young.
Jisoo in the “A Hilfiger Holiday” campaign.
In the campaign, Jisoo wears one of her favorite Hilfiger looks — a timeless tailored bomber over an oxford shirt, paired with a wool-blend pleated miniskirt and finished with preppy penny loafers. She also appears in a varsity jacket layered over a rugby terry sweatshirt, styled with ’70s high-rise wide-leg jeans and penny loafers. Another standout look she wears is a preppy texture “Lady Jacket” with ’70s high-rise wide-leg jeans.
“A Hilfiger Holiday” will run globally from Thursday through early January. It will roll out across tommy.com, out-of-home, social media, press, retail and wholesale channels.
In addition to Hilfiger, Jisoo models for such brands as Dior, Cartier, Self-Portrait and Alo Yoga.
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[WWD](https://wwd.com/fashion-news/fashion-scoops/jisoo-returns-hilfiger-holiday-advertising-campaign-1238320737/)
**Jisoo Lands Starring Role Again in ‘A Hilfiger Holiday’ Advertising Campaign**
For the fifth time, the South Korean singer, actress and global style icon showcases her modern take on prep.
By LISA LOCKWOOD
Tommy Hilfiger and Jisoo have a good thing going.
For the fifth time, the South Korean singer, actress and global style icon will be featured in Hilfiger’s advertising campaign. The 30-year-old global brand ambassador appears in “A Hilfiger Holiday,” showcasing her global take on modern prep.
Jisoo first met Tommy Hilfiger when she appeared as a guest at the New York Fashion Week spring 2025 runway show last year, which took place aboard a decommissioned Staten Island Ferry at Pier 17 at the South Street Seaport. She has since appeared in multiple Tommy Hilfiger campaigns. This year, Hilfiger also designed her custom couture looks for the Blackpink’s 2025 “Deadline” world tour. Jisoo also has a successful solo career as a singer and actor.
For Hilfiger’s holiday campaign, Jisoo was photographed by Yoon Ji Yong and styled by Choi Ja Young.
Jisoo in the “A Hilfiger Holiday” campaign.
In the campaign, Jisoo wears one of her favorite Hilfiger looks — a timeless tailored bomber over an oxford shirt, paired with a wool-blend pleated miniskirt and finished with preppy penny loafers. She also appears in a varsity jacket layered over a rugby terry sweatshirt, styled with ’70s high-rise wide-leg jeans and penny loafers. Another standout look she wears is a preppy texture “Lady Jacket” with ’70s high-rise wide-leg jeans.
“A Hilfiger Holiday” will run globally from Thursday through early January. It will roll out across tommy.com, out-of-home, social media, press, retail and wholesale channels.
In addition to Hilfiger, Jisoo models for such brands as Dior, Cartier, Self-Portrait and Alo Yoga.
absolutely stunning