10 Comments

  1. https://m.entertain.naver.com/home/article/609/0001058819

    Translation:

    Yuehua Entertainment is changing its name and preparing for a new leap forward.

    On November 17, Yuehua Entertainment announced that it will be changing its name to YH Entertainment, marking a fresh start.

    YH Entertainment stands for “Your Hope Here Unfolds.” The name reflects the idea of hope becoming reality through concrete actions and experiences, and expanding outward into the world. Along with this, the company aims to move beyond simple dreams and pursue growth and transformation together with artists, fans, and brands.

    Furthermore, YH Entertainment plans to continue moving forward so that everyone can grow together until the moment their hopes become reality.

    Currently, YH Entertainment is home to singer Choi Yena, the group TEMPEST, and actors Lee Do-hyun, Choi Woo-jin, Ko Woo-jin, and Park Cheon, who are active in various fields.

    (Source: me)

  2. Wondering if this means they’ll be aching to debut a new boy group with some star members….ah 😔

  3. Loud_Kaleidoscope818 on

    Aww, I prefer Yuehua. It has more character. YH sounds like a YG dupe from a Kdrama.

    But this makes me assume they’re trying to push more into Korea and that’s why they’re getting rid of the obvious Chinese.

  4. I can’t see this doing much except at least maybe it’ll avoid some of the butchering of saying Yuehua 😂

    Assimilate to a more standard Korean label branding ahead of debuting a new group (with potentially 6 notable names) that will promote in Korea. Like sure, yeah. It makes sense. A soulless name but whatever.

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