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*A NEW ERA BEGINS
J-Hope joins Nike as a global ambassador for 2026 — where movement meets music, and culture leads the way. A bold step into a future shaped by creativity, performance, and global influence.*
Sure magazine is a reliable source; however since Nike has not announced this ambassadorship, this post is flaired Unconfirmed
___
Oooh this is such a good fit!! And something I wear a lot anyways 🤭 side note this jacket haunts me. I want it so bad but last time I looked it was way too pricy but how cute is the 34 (=7) as a subtle BTS coded piece 😭
Armys_blink_once on
they will never be jobless! 😌
pindagogo on
They’re bagging ambassadorships left and right lately…..and long may it continue!
intellectual-veggie on
I can’t even remember to take out the trash and here they are picking up Job #53 of the week
NovelSea1845 on
The tannies with all their side gigs just makes me laugh. They really don’t rest much, do they?
8suckstobeme on
We have just covered beauty brands. Are we moving on to sports brands? Exciting!
martiandoll on
I’m gonna go broke trying to support BTS and their endorsements 😭🤣🤣🤣
Soup_oi on
This is so cool! How did I not see this coming though? Aside from LV and Human Made outfits, the next thing he wears the most are Nike shoes, and I think he’s been specifically showing off a few Nike clothing items in posts since before the military.
I’m curious if this would have any impact on his LV ambassadorship? Surely he won’t be giving that up any time soon (or ever lol). And I know he wears a lot of LV shoes too. I feel like I should know this as I tend to recognize sneaker collabs sometimes, but LV and Nike have had collabs before right? Or do they still have like an ongoing working collab? I very vaguely have some idea of Pharrell being involved with Nike as well…? But both make sneakers, and he seems to equally wear a lot of both. So I’m hoping there’s no non-compete sort of clauses, and everyone’s in agreement he can keep wearing both as he pleases.
(But also help, I do like Nike a little, and is easier to try and afford than LV, but Hobi I *really* need to start saving money now 😭, it’s been almost a year since I went on a trip for his concert and I have been telling myself since then that I needed to save money more, but he hasn’t let that happen lol…he’s the one person that will make me throw my bank account into a void of YOLO after YOLO. 💸💸💸💀 I guess lol. (At least I have managed to stop myself from buying LV things, mostly because I’m paranoid they’d get stolen lol, but everything else has managed to fall into that YOLO void.))
lisafancypants on
And yet another thing I would totally buy and wear but will never be fast enough to snag. 😂
Nike really is such a good fit for Hobi! So happy it finally happened!
shtfsyd on
Our guys are taking over all the brands!! This is so cool for j-hope!
Commercial_Book7292 on
We’ve had so many updates this week! What a great week..
International_Pea986 on
Catching myself saying “we are so back” for the 100th time today
15 Comments
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[Twitter Link](https://x.com/suremagazinekr/status/1999585855724273986?s=46)
*A NEW ERA BEGINS
J-Hope joins Nike as a global ambassador for 2026 — where movement meets music, and culture leads the way. A bold step into a future shaped by creativity, performance, and global influence.*
Sure magazine is a reliable source; however since Nike has not announced this ambassadorship, this post is flaired Unconfirmed
___
Oooh this is such a good fit!! And something I wear a lot anyways 🤭 side note this jacket haunts me. I want it so bad but last time I looked it was way too pricy but how cute is the 34 (=7) as a subtle BTS coded piece 😭
they will never be jobless! 😌
They’re bagging ambassadorships left and right lately…..and long may it continue!
I can’t even remember to take out the trash and here they are picking up Job #53 of the week
The tannies with all their side gigs just makes me laugh. They really don’t rest much, do they?
We have just covered beauty brands. Are we moving on to sports brands? Exciting!
I’m gonna go broke trying to support BTS and their endorsements 😭🤣🤣🤣
This is so cool! How did I not see this coming though? Aside from LV and Human Made outfits, the next thing he wears the most are Nike shoes, and I think he’s been specifically showing off a few Nike clothing items in posts since before the military.
I’m curious if this would have any impact on his LV ambassadorship? Surely he won’t be giving that up any time soon (or ever lol). And I know he wears a lot of LV shoes too. I feel like I should know this as I tend to recognize sneaker collabs sometimes, but LV and Nike have had collabs before right? Or do they still have like an ongoing working collab? I very vaguely have some idea of Pharrell being involved with Nike as well…? But both make sneakers, and he seems to equally wear a lot of both. So I’m hoping there’s no non-compete sort of clauses, and everyone’s in agreement he can keep wearing both as he pleases.
(But also help, I do like Nike a little, and is easier to try and afford than LV, but Hobi I *really* need to start saving money now 😭, it’s been almost a year since I went on a trip for his concert and I have been telling myself since then that I needed to save money more, but he hasn’t let that happen lol…he’s the one person that will make me throw my bank account into a void of YOLO after YOLO. 💸💸💸💀 I guess lol. (At least I have managed to stop myself from buying LV things, mostly because I’m paranoid they’d get stolen lol, but everything else has managed to fall into that YOLO void.))
And yet another thing I would totally buy and wear but will never be fast enough to snag. 😂
Nike really is such a good fit for Hobi! So happy it finally happened!
Our guys are taking over all the brands!! This is so cool for j-hope!
We’ve had so many updates this week! What a great week..
Catching myself saying “we are so back” for the 100th time today
It’s an expensive time to be Hobi biased 😵💫
Now Nike I can afford 😂
LET’S GO J-HOPE!!!!!