I have been collecting TWICE YouTube videos' view counts for a couple of weeks, as I want to run some statistics in the future.

I just recently noticed that "What Is Love?" music video is about to reach 900M views, so I thought it could be fun to estimate the point in time when it's going to happen.

The best estimate I can provide at this point is Wednesday, 11th February, between 03:00 – 04:00 (AM) UTC. I would like to enjoy the moment when it happens, but unfortunately, I will most likely be sleeping (and hopefully dreaming about it, haha). If anybody is going to closely watch that moment, please make a comment with the precise time when it happens, I am curious how good the estimate was.

Disclaimer: My data is not granular enough to sufficiently account for variability of watch rate in different times of day and across different time zones, so the estimate can be easily off by a few hours. Plus there is National Foundation Day in Japan on Wednesday and watch rate is usually higher on weekends and holidays.

If I have time, I might update the estimate with higher precision…

BTW, 1B views might be reached (given the current watch rate) in July 2027. Since watch rate can change substantially over time, this estimate can be easily off even by months.

by AnalyzeTWICE

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