Some cultural context. In Japan, unlike the west, Valentines Day is an event where women give chocolates (or other gifts) to men. Then, exactly one month later on 14th March, there is a reverse Valentines Day called “White Day” where men give back gifts to women. (I assume this White Day collection is targeting men who are looking for a gift to give to their wives and girlfriends)
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[Source Link](https://www.instagram.com/p/DUzZ65XEwPW/)
Some cultural context. In Japan, unlike the west, Valentines Day is an event where women give chocolates (or other gifts) to men. Then, exactly one month later on 14th March, there is a reverse Valentines Day called “White Day” where men give back gifts to women. (I assume this White Day collection is targeting men who are looking for a gift to give to their wives and girlfriends)