>Levi’s® launches Global Brand Ambassador Rosé through the “Behind Every Original” campaign
>The campaign is being launched across “The 20” series of digital screens along the Rama IV Expressway, seamlessly connecting visuals of Rosé with details of Levi’s® denim. The content flows continuously in sync with traffic movement, turning every moment of the commute into a powerful brand communication space.
>It connects with commuters traveling between Sathorn, Silom, and Sukhumvit—areas with premium mass audiences and urban professionals with high purchasing power. This aligns with Levi’s® global cool image and helps expand awareness of the campaign to a wider audience.
>#Levis #BehindEveryOriginal #PlanBMedia
ExpandMyMinds on
Wow
ThisIsNotTokyo on
Dayum girl
bearheart on
This is in Bangkok – Lisa can be proud of her wifey 😜
No_Tomorrow7180 on
Can’t explain it but this feels like visual representation of how APT got in our brains and will never leave. Oh, you only caught the end of it playing on the radio, HERE IT IS AGAIN! AND AGAIN! (complimentary)
PewterButters on
I feel like I’d be too distracted to drive if I saw that much Rosé out there.
6 Comments
[@planbmedia](https://www.instagram.com/p/DVx-Z9zDSn6/)
>Levi’s® launches Global Brand Ambassador Rosé through the “Behind Every Original” campaign
>The campaign is being launched across “The 20” series of digital screens along the Rama IV Expressway, seamlessly connecting visuals of Rosé with details of Levi’s® denim. The content flows continuously in sync with traffic movement, turning every moment of the commute into a powerful brand communication space.
>It connects with commuters traveling between Sathorn, Silom, and Sukhumvit—areas with premium mass audiences and urban professionals with high purchasing power. This aligns with Levi’s® global cool image and helps expand awareness of the campaign to a wider audience.
>#Levis #BehindEveryOriginal #PlanBMedia
Wow
Dayum girl
This is in Bangkok – Lisa can be proud of her wifey 😜
Can’t explain it but this feels like visual representation of how APT got in our brains and will never leave. Oh, you only caught the end of it playing on the radio, HERE IT IS AGAIN! AND AGAIN! (complimentary)
I feel like I’d be too distracted to drive if I saw that much Rosé out there.