*Brand and Musician Team Up for the Second Time to Unveil the Latest Footwear Collection in a Global Campaign*
Tokyo (March 13, 2025) – Global lifestyle brand UGG (a division of Deckers Brands [NYSE: DECK]), based in Southern California, has redefined sandals with the new 3-in-1 platform style GoldenRise. As part of its Spring/Summer 2025 global campaign, UGG welcomes back musician HANNI as the face of the brand, highlighting the customizable silhouette, comfort, and versatility of the collection.
Rooted in joy, renewal, vibrancy, and warmth, UGG and HANNI explore the concept of Big Spring Energy—a carefree and effortlessly stylish aesthetic. The campaign follows HANNI through a picture-perfect day: relaxing on an outdoor terrace, showing off bright manicures and pedicures paired with GoldenRise, and enjoying a fun night out with friends Ayumi, Jenny, and Yoyo. The playful and bold visuals perfectly capture HANNI’s lighthearted and radiant energy.
**A Global Celebration of HANNI & UGG**
To commemorate HANNI’s continued ambassadorship and the launch of the global campaign, UGG is rolling out striking outdoor advertisements worldwide, including exclusive hand-painted wallscapes and wild postings.
– Los Angeles (March 10) and New York City (March 31) will feature eye-catching hand-painted murals showcasing HANNI’s campaign visuals.
– Digital displays will appear in key cities worldwide, including London (May 5), Berlin (March 13), Paris (April 29), Harajuku (March 17), Incheon (March 29), Seoul (March 13), Taipei (March 13), and Taichung (April 1), covering subways, trams, billboards, taxis, and buses.
**Where to Get It**
The GoldenRise sandals worn by HANNI in the Spring/Summer 2025 campaign are available for purchase on the UGG official website, UGG retail stores, and authorized retailers nationwide.
1 Comment
Source: UGG [Website](https://www.ugg.com/uk/feels-like-ugg-collection/?sz=36) / [Weibo](https://m.weibo.cn/u/2477668744?luicode=10000011&lfid=1005052477668744) / [Twitter](https://x.com/uggjapan/status/1900003929800532089)
**UGG Launches New GoldenRise Sandals with Global Ambassador HANNI for Spring/Summer 2025**
[trans](https://x.com/juantokki/status/1900034636962816438) | [article](https://prtimes.jp/main/html/rd/p/000000704.000003434.html)
*Brand and Musician Team Up for the Second Time to Unveil the Latest Footwear Collection in a Global Campaign*
Tokyo (March 13, 2025) – Global lifestyle brand UGG (a division of Deckers Brands [NYSE: DECK]), based in Southern California, has redefined sandals with the new 3-in-1 platform style GoldenRise. As part of its Spring/Summer 2025 global campaign, UGG welcomes back musician HANNI as the face of the brand, highlighting the customizable silhouette, comfort, and versatility of the collection.
Rooted in joy, renewal, vibrancy, and warmth, UGG and HANNI explore the concept of Big Spring Energy—a carefree and effortlessly stylish aesthetic. The campaign follows HANNI through a picture-perfect day: relaxing on an outdoor terrace, showing off bright manicures and pedicures paired with GoldenRise, and enjoying a fun night out with friends Ayumi, Jenny, and Yoyo. The playful and bold visuals perfectly capture HANNI’s lighthearted and radiant energy.
**A Global Celebration of HANNI & UGG**
To commemorate HANNI’s continued ambassadorship and the launch of the global campaign, UGG is rolling out striking outdoor advertisements worldwide, including exclusive hand-painted wallscapes and wild postings.
– Los Angeles (March 10) and New York City (March 31) will feature eye-catching hand-painted murals showcasing HANNI’s campaign visuals.
– Digital displays will appear in key cities worldwide, including London (May 5), Berlin (March 13), Paris (April 29), Harajuku (March 17), Incheon (March 29), Seoul (March 13), Taipei (March 13), and Taichung (April 1), covering subways, trams, billboards, taxis, and buses.
**Where to Get It**
The GoldenRise sandals worn by HANNI in the Spring/Summer 2025 campaign are available for purchase on the UGG official website, UGG retail stores, and authorized retailers nationwide.