>Over the last decade, the doe-eyed Korean singer found superstardom in the world’s biggest girl-group. Now, charting her first tangible steps as a solo artist, @jennierubyjane is diverging from the path of candy-coated maximalism to a more expansive realm.
>Reshaping the K-pop biosphere in her own image, JENNIE’s story is a counterpoint to the prevailing narratives of that sanitized world. The inaugural project on her own label ODDATELIER, ‘Ruby’ reflects a new era of experimentation, one teeming with left-field collaborators and ideas inspired by a grand sweep of international genres.
>In this revealing cover conversation, JENNIE dissects the metamorphosis at the heart of her album, whilst reckoning with her trainee upbringing, the demands of band activity, and her own aspirations. This is JENNIE unleashed.
>“I knew I had to tap into that zone inside of me, this feeling of restlessness and change,” JENNIE tells CLASH. “I want to tell the world what I’ve been suppressing, and what I’ve been holding onto.”
>Pre-order your copy through the link in the bio 🔗
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[clashmagazine](https://www.instagram.com/p/DHd0zpcotDM/MTRtYnN4bW9sazc4NA==)
>JENNIE is the first face of CLASH 130.
>Over the last decade, the doe-eyed Korean singer found superstardom in the world’s biggest girl-group. Now, charting her first tangible steps as a solo artist, @jennierubyjane is diverging from the path of candy-coated maximalism to a more expansive realm.
>Reshaping the K-pop biosphere in her own image, JENNIE’s story is a counterpoint to the prevailing narratives of that sanitized world. The inaugural project on her own label ODDATELIER, ‘Ruby’ reflects a new era of experimentation, one teeming with left-field collaborators and ideas inspired by a grand sweep of international genres.
>In this revealing cover conversation, JENNIE dissects the metamorphosis at the heart of her album, whilst reckoning with her trainee upbringing, the demands of band activity, and her own aspirations. This is JENNIE unleashed.
>“I knew I had to tap into that zone inside of me, this feeling of restlessness and change,” JENNIE tells CLASH. “I want to tell the world what I’ve been suppressing, and what I’ve been holding onto.”
>Pre-order your copy through the link in the bio 🔗
>—
>Words: @shazzsherazi
Photography: @brendanfreemanphoto
Fashion: @meenmeenmeen_
Creative Direction: @rbpmstudio
Hair: @gabe.sin
Make-up: @2501×2501
Manicurist: @ellavivii
Set Design: @isaacashley_
Production: @rosie_cartwright