this is a megathread tracking the promotional activities for svt's 5th album 'HAPPY BURSTDAY!' ⚡

• dates are in KST or local source
• links are generally to the direct source or reddit post
• updates at least once a day, albeit usually ~12 hrs behind due to timezones
• lists most relevant updates, but you can see theqoo for a more complete list.

sources:

• schedules: theqoo
• other official updates: weverse

Official Video Uploads

(excludes performance-related videos)

• 'Thunder' MV | Choreography | Fanchant
• 250521 [GOING SEVENTEEN] Comeback Special : SEVENTEEN TV #1
• 250527 SEVENTEEN (세븐틴) 5th Album 'HAPPY BURSTDAY' Jacket BEHIND THE SCENES
• 250528 [GOING SEVENTEEN] COMEBACK SPECIAL : SEVENTEEN TV #2
• 250528 SEVENTEEN (세븐틴) ‘THUNDER’ M/V BEHIND THE SCENES
• 250528 SEVENTEEN NEW RINGS CEREMONY : SEVENTEEN WILL CHALLENGE ETERNITY

Performances

(🎙️ = non-music show performance)

250525 🎙️ SEVENTEEN (세븐틴) – THUNDER 10TH ANNIVERSARY B-DAY PARTY : BURST Stage 잠수교

250525 🎙️ SEVENTEEN (세븐틴) 10TH ANNIVERSARY B-DAY PARTY : BURST Stage @잠수교

Mnet M Countdown

KBS Music Bank

MBC Show! Music Core

SBS Inkigayo

Shows/Radio

(📺 = non-YouTube broadcast, 📻 = radio)

• 250525 📺 Please Take Care of My Refrigerator – Hoshi and Woozi
• 250527 KStarNextDoor – Ep 5 with The8
• 250528 Na Yeong-Seok's Waggle Waggle: You're Invited to Seventeen's Craziest Birthday Party
• 250528 SELF-ON KODE: Are they in a Kdrama? | Jung Ji-so & SEVENTEEN Vernon
• 250529 BYOB Season 3 Ep 2 with Joshua Teaser
• 250530 CHOIZA ROAD with S.Coups & Mingyu Teaser
• 250604 'Naraeshik' Ep 37 with Joshua Teaser
• Hyell's club with Mingyu Teaser

Interviews/Magazines/Media Coverage

• 250526 Seventeen 'HAPPY BURSTDAY' Genie Exclusive Photos
• 250526 Melon Magazine: SEVENTEEN 'HAPPY BURSTDAY' Melon Exclusive Behind the Scenes Cuts
• 250527 CNN Pop Instagram Update with The8, Mingyu, Seungkwan and Vernon
• 250527 Weverse Magazine: SEVENTEEN reborn
• 250527 CNN Brasil POP: SEVENTEEN recalls the highs and lows of their 10-year career exclusively to CNN
• 250528 The Hollywood Reporter: Edge of Seventeen – How the K-Pop Powerhouse Is Reinventing Itself

Other Media

• 250526 Weverse Live : Seventeen 10 years old
• 250528 ‘HAPPY BURSTDAY’ Behind film photo

Selected SNS Updates

• 250527 Solos Deepdives with The8, Joshua, Wonwoo and Seungkwan
• 250528 [17'S] The story of Seventeen challenging eternity with a new ring continues
• 250528 Solos Deepdives with Hoshi, Mingyu, DK and Woozi

Seventeen YT Shorts/TikTok/IG Reels: Thunder Dance Challenge ⚡

• 250526 DK and Vernon
• 250526 Hoshi, The8 and Mingyu
• 250527 Seungkwan with TWS Youngjae & Jihoon
• 250527 Jun and Dino
• 250527 Hoshi and Hyungwon (MonstaX)
• 250528 BOYNEXTDOOR Riwoo and Leehan
• 250528 LE SSERAFIM Kazuha and Hong Eunchae
• 250528 DK

Selected SNS Shoutouts/Mentions

• 250526 Samuel Instagram Update
• 250526 Pharrell Williams Instagram Story Update with Seventeen
• 250526 Bumzu Instagram Update
• 250527 Apple Music Instagram Update with Seventeen

Concurrent Reddit Shenanigans

• [Album Discussion] SEVENTEEN 5th Album 'HAPPY BURSTDAY'
• You Might’ve Missed These Clever Wordplays in SEVENTEEN’s Thunder

Charting & Streaming Stats

Physicals

Digitals

• 250527 Bumzu Instagram Story Updates – Thunder ranking at #1 on melon TOP100