>On October 28, Pledis Entertainment officially announced that SEVENTEEN will be teaming up with Peyo Company, the creators of The Smurfs, for a special crossover project celebrating both icons’ shared messages of joy, teamwork, and harmony.
>The collaboration will feature a special SEVENTEEN x Smurfs version of SEVENTEEN’s hit track “God of Music”, with a music video set to be released this November.
>The idea for the project came from a delightful coincidence i.e., both The Smurfs’ anniversary and the release date of SEVENTEEN’s “God of Music” fall on October 23. Inspired by this connection, the two brands decided to collaborate to highlight their mutual themes of friendship, coexistence, and happiness.
>Fans’ excitement skyrocketed after the release of a teaser showing 13 mysterious Smurf silhouettes dancing to the upbeat tune of “God of Music.” The clip hinted that each SEVENTEEN member will be transformed into their own custom Smurf character, combining their unique personalities with the Smurfs’ iconic blue charm.
>Pledis Entertainment shared in a statement, *“This collaboration started from the common ground that both SEVENTEEN and the Smurfs pursue teamwork, friendship, tolerance, fun, and cooperation. SEVENTEEN spreads positivity through music, while The Smurfs symbolize happiness and hope.”*
>The project is a creative celebration of positivity and solidarity, aligning perfectly with SEVENTEEN’s long-standing message of unity and joy through music.
>In addition to the special music video, SEVENTEEN-inspired Smurf characters will be released as official merchandise. Each design merges the playful, magical traits of the Smurfs with the distinctive personalities of SEVENTEEN’s 13 members.
>This collaboration adds to SEVENTEEN’s growing list of creative partnerships, following previous tie-ups with Sanrio, BE@RBRICK, and China’s Teddy Tales.
2 Comments
According to the article,
>On October 28, Pledis Entertainment officially announced that SEVENTEEN will be teaming up with Peyo Company, the creators of The Smurfs, for a special crossover project celebrating both icons’ shared messages of joy, teamwork, and harmony.
>The collaboration will feature a special SEVENTEEN x Smurfs version of SEVENTEEN’s hit track “God of Music”, with a music video set to be released this November.
>The idea for the project came from a delightful coincidence i.e., both The Smurfs’ anniversary and the release date of SEVENTEEN’s “God of Music” fall on October 23. Inspired by this connection, the two brands decided to collaborate to highlight their mutual themes of friendship, coexistence, and happiness.
>Fans’ excitement skyrocketed after the release of a teaser showing 13 mysterious Smurf silhouettes dancing to the upbeat tune of “God of Music.” The clip hinted that each SEVENTEEN member will be transformed into their own custom Smurf character, combining their unique personalities with the Smurfs’ iconic blue charm.
>Pledis Entertainment shared in a statement, *“This collaboration started from the common ground that both SEVENTEEN and the Smurfs pursue teamwork, friendship, tolerance, fun, and cooperation. SEVENTEEN spreads positivity through music, while The Smurfs symbolize happiness and hope.”*
>The project is a creative celebration of positivity and solidarity, aligning perfectly with SEVENTEEN’s long-standing message of unity and joy through music.
>In addition to the special music video, SEVENTEEN-inspired Smurf characters will be released as official merchandise. Each design merges the playful, magical traits of the Smurfs with the distinctive personalities of SEVENTEEN’s 13 members.
>This collaboration adds to SEVENTEEN’s growing list of creative partnerships, following previous tie-ups with Sanrio, BE@RBRICK, and China’s Teddy Tales.
🤞🏻🙌🏻God of music supremacy!!!