6 Comments

  1. The headline makes it sound like it’s a “releases sell less” issue, which was also my assumption, but the article basically just puts it down to fewer releases.

  2. It’s always interesting to read these earnings reports/listen to the calls lol

    Personally not surprised given this very much having been a touring heavy quarter for Hybe artists. Also think the combination of promoting rookie artists + debuting new ones + the development of both acknowledged and secret new groups had a huge role in the dip. That and the expansion into China and India.

    All in all, one rough quarter really doesn’t mean much to a corporation as big as Hybe tbh

  3. This outcome was easy to predict if you look at HYBE’s big album releases:

    Q2:

    * &TEAM Go In Blind – April
    * Seventeen Happy Burstday – May
    * Jin Echo – May
    * Enhypen Desire Unleash – June
    * Illit Bomb – June
    * … *I’m probably missing some*

    Q3:

    * TXT Star Chapter Together – July
    * CORTIS debut album – August
    * Seventeen Coups x Mingyu – September
    * …. *that’s pretty much it*

    Q4:

    * TWS Play Hard – October
    * Boynextdoor The Action – October
    * Le Sserafim Spaghetti – October
    * &TEAM Back To Life – October
    * …. *and that’s just October*

    We’re not even halfway through Q4 and it sure looks like they’ve already sold more albums than Q3

  4. Idk, I’m a casual kpop fan but never bought physical albums or merch. But I do go to concerts, I feel like an expriential cost is a better use for my money

  5. Unless you’re a photocard goblin there’s really no point in getting albums. People would rather stream the music and then go to a concert. At this point, if anyone can afford to go to these expensive $1400 VIP concerts and $300 nosebleeds due to scalpers or platinum official

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