What a great article! I encourage everyone to give it a click and read
>**The Power of Enhypen**
>For those unfamiliar with K-pop’s landscape, Enhypen is a force to be reckoned with. The seven-member group – Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki – emerged from the survival show I-Land in 2020 and is managed by Be:Lift Lab, a subsidiary of Hybe (the powerhouse behind BTS).
>Despite debuting during the pandemic, Enhypen has mastered digital engagement, boasting the second-largest fan community on Weverse after BTS. Their reach is staggering. 20 million Instagram followers, 30 million+ TikTok followers, 12.7 million YouTube subscribers and 12.6 million Weverse users.
SLAY!
>What makes Jay’s approach revolutionary is how effortlessly he elevates racing merch beyond the trackside. He seamlessly blends F1 pieces with luxury brands like Prada and Ralph Lauren, athleisure from Puma, and affordable labels like Hollister. The message is clear: F1 merch isn’t costume wear reserved for race weekends – it’s legitimate streetwear.
This is so true. Jay pieced together F1 merch with high fashion and that’s so iconic of him.
>The crossover is working both ways: F1 fans, recognising Jay’s genuine passion, have rallied behind Enhypen in their campaign for the Daesang (Grand Prize) at the MAMA 2025 awards – a fan-voted honour that requires both app voting and live participation on event day.
F1 fans voting for Enhypen on MAMA acknowledged! 😂😂
3 Comments
What a great article! I encourage everyone to give it a click and read
>**The Power of Enhypen**
>For those unfamiliar with K-pop’s landscape, Enhypen is a force to be reckoned with. The seven-member group – Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki – emerged from the survival show I-Land in 2020 and is managed by Be:Lift Lab, a subsidiary of Hybe (the powerhouse behind BTS).
>Despite debuting during the pandemic, Enhypen has mastered digital engagement, boasting the second-largest fan community on Weverse after BTS. Their reach is staggering. 20 million Instagram followers, 30 million+ TikTok followers, 12.7 million YouTube subscribers and 12.6 million Weverse users.
SLAY!
>What makes Jay’s approach revolutionary is how effortlessly he elevates racing merch beyond the trackside. He seamlessly blends F1 pieces with luxury brands like Prada and Ralph Lauren, athleisure from Puma, and affordable labels like Hollister. The message is clear: F1 merch isn’t costume wear reserved for race weekends – it’s legitimate streetwear.
This is so true. Jay pieced together F1 merch with high fashion and that’s so iconic of him.
>The crossover is working both ways: F1 fans, recognising Jay’s genuine passion, have rallied behind Enhypen in their campaign for the Daesang (Grand Prize) at the MAMA 2025 awards – a fan-voted honour that requires both app voting and live participation on event day.
F1 fans voting for Enhypen on MAMA acknowledged! 😂😂
Interesting article!🥰
Love this article- Jay would love it too🥹💞