> On Dec 30th, according to multiple broadcasting sources, MODYSSEY will participate in activities under a new label jointly established by CJ ENM and NCC, a subsidiary of JYP.
> NCC is a joint company between JYP China and Tencent Music Entertainment Group — MODYSSEY Li Zihao and ALD1 He Xinlong have previously traveled between China and South Korea promoting as part of NCC’s boygroup BOYSTORY.
> It is confirmed that MODYSSEY is in final stages of discussions with the new label, and an exclusive contract is about to be signed.
> NCC label under JYP will be responsible for supporting MODYSSEY’s promotions, and their debut song will be produced by 3RACHA, JYP’s StrayKids producing unit
I’m guessing the idea here is to expand JYP’s “globalization by localization”, but in order to work around Hallyu restrictions in China, they’re working directly with Tencent Music.
Will this be a c-pop group trained using k-pop methodologies? Is China going to be their main market?
I have a lot of questions. 🤔
DistinctYuho on
Well that’s unfortunate. Was not a fan on how NCC managed Boy Story at all
3 Comments
> On Dec 30th, according to multiple broadcasting sources, MODYSSEY will participate in activities under a new label jointly established by CJ ENM and NCC, a subsidiary of JYP.
> NCC is a joint company between JYP China and Tencent Music Entertainment Group — MODYSSEY Li Zihao and ALD1 He Xinlong have previously traveled between China and South Korea promoting as part of NCC’s boygroup BOYSTORY.
> It is confirmed that MODYSSEY is in final stages of discussions with the new label, and an exclusive contract is about to be signed.
> NCC label under JYP will be responsible for supporting MODYSSEY’s promotions, and their debut song will be produced by 3RACHA, JYP’s StrayKids producing unit
trans cr; [alphabaseomega](https://twitter.com/alphabaseomega/status/2005840806456840498?s=46)
Well ain’t this fascinatin’.
I’m guessing the idea here is to expand JYP’s “globalization by localization”, but in order to work around Hallyu restrictions in China, they’re working directly with Tencent Music.
Will this be a c-pop group trained using k-pop methodologies? Is China going to be their main market?
I have a lot of questions. 🤔
Well that’s unfortunate. Was not a fan on how NCC managed Boy Story at all