240524 NewJeans ‘How Sweet’ Official MV



by TreacherousHuman

28 Comments

  1. Don’t know why but this reminds me of music videos in the earlier days. 😆

    It felt underwhelming for me. The choreo is insane though.

  2. looks like the choreo is doable. looking forward to the choreo video and hopefully my local dance studio will offer a cover class for it

  3. Omg this MV is so fun and quirky! Interesting juxtaposition of sweets and bugs. I wonder what it means?

  4. Oh in the first dog sniffing scene, there’s that 29 oct again. Anyone know anything significant abt this date? This was also shown a couple times in bubblegum MV

  5. artbyhappyhiker on

    Wow! My mind is blown! The cinematography and editing were chef kiss!

    My fav shots were 1) [2:12](https://youtu.be/Q3K0TOvTOno?si=VhCDmGyNe5tUs2FZ&t=133) the girls dancing as a train passes by in the foreground reminded me of [Wong Kar-wai cinematography style](https://youtu.be/i3eyowlFKUo?si=y-KeFoQxX8XP_Fu_&t=6), 2) [2:19](https://youtu.be/Q3K0TOvTOno?si=fk38xzV1blK7Vq8T&t=139) Haerin through the point-of-view of the goldfishes in their tank, and 3) [3:07](https://youtu.be/Q3K0TOvTOno?si=Ru1A4VWIlZO-73qQ&t=187) when they’re dancing on the street with a crowd watching them, the camera movement and editing paired with the choreography made it a really cool shot.

  6. Ok the choreo can get very viral, especially the part where the train is in the background. Very good MV! Kinda reminds me of ASAP a little bit with the drawn on feel

  7. impeccabletim on

    I need the performance MV asap. Especially love the locking part during the chorus.

  8. a video to make girls reminisce about hanging with their friends / being sad they never had this experience. both releases so far have been more mellowed and sophisticated than get up releases. similar level. debut releases still remain untouchable

  9. Love all the girls here, but I especially can’t take my eyes off of Haerin. Girl just fits this hip hop vibe so well, she ruled this MV.

  10. Mark5ofjupiter on

    This was such a neat comeback. One main thing I noticed was how Bubble Gum and How Sweet contrast each other: dreamy song with high notes vs funky song with lower tones.

  11. AlpsPurple2025 on

    Omg this is on another level! The camera work, the cinematography, the vibe. Everything is so rich and fresh. NJ is back baby!

  12. Ran here immediately after seeing it. I kinda like how random it is!! It feels so nostalgic for some reason. It’s so colorful and fresh. I also love the choreo!! It’s a little more mature compared to their others and has more of a hip hop vibe.

  13. BletchTheWalrus on

    I love the dog’s POV at the beginning, and the abundance of animals throughout.

  14. This whole song is amazing, and so is the video.

    I enjoyed the 2023 short songs era, but the 2024 songs with bridge era is cool, too.

  15. Put some respect on Min Hee-jin’s name! Regardless of how you feel about her, she’s fucking killing it with this group’s concept and music. Her and the creative team at Ador aren’t trying to be like anyone else in K-pop. The cinematic quality of their videos are second to none, and no one can convince me otherwise. I can’t even put into proper words how much I appreciate Ador’s creativity, and willingness to put quality over quantity. The balls it takes to make a group sound different with each comeback, but still retain their identity is not fucking easy. **THIS IS NOT HYBE. THIS IS Ador!**

  16. SilverMind9 on

    The MV is like a breath of fresh air. Loved the certain camera angles during the dancing parts. The MV does make the song hit a little harder.

  17. aurora-aura on

    Woaw – something about mv is so addicting, I want to keep watching it and notice every little details ❤️

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