For me personally, Jennie. This whole process has shown that she’s got such a good mind for business and what sound works for her. She knows when to say no to a song and when one portrays what she wants to say. Was a little disappointed with some of the writing but she’s a novice and expect it’ll improve.
Then I would say Rosé. She knows what kind of sound works for her, my only worry is the US market is already so saturated with the same kind of music. APT done amazing but if she sticks with the typical breakup pop (which I doubt) she won’t really compete.
Then I would say Lisa. I’m not a fan of her album but like a couple of songs but you can tell what direction she was aiming for. She also has smart business sense but I would say her strength is performance.
Lastly would be Jisoo. I don’t think she rebranded but also it may just be because her acting was her main solo activities. But tbh I prefer her as an actress than a solo artist.
serenelovers on
rosé hands down. differentiated herself from the group sound and made a brand of her own. i can see her becoming one of the main pop girls in the US.
ukiyole on
Jennie for me but Lisa is a close second
Poglot on
Why does Alter Ego throw so many people through a loop? I think it was the best marketed out of all the albums. Firstly, Lisa landed the biggest gigs with the Oscars and the Victoria’s Secret fashion show. She gave interviews with Kimmel, the Wall Street Journal, Billboard, Spotify, Hot Ones, etc. She synced the album’s release date with the debut of White Lotus and even put out a graphic novel to tie the album’s concept together. Since the album explores multiple genres, Lisa came up with various “egos” that personify those genres. I think it was the most creative release for a solo album by a long shot, and it couldn’t have come out at a better time for Lisa’s career.
DrrrtyRaskol on
Rather than rank them, I’d like to point out that together, these solo releases underline why BlackPink is BlackPink. Four strong women with different identities and strengths. It’s something YGE can be applauded for. There was nothing cookie-cutter about the way BP was marketed. Their individual deals from early in their careers allowed them to stand out from the crowd (and ironically outpriced YGE from their solo deals).
And it will all make the group comeback and tour all that more special. The solo era isn’t over yet. But it has made BP even stronger in a lot of ways.
libee900 on
I liked that Jisoo didn’t stray far from what she does very well inside BP, if that makes any sense to anyone else. Jennie’s album is super creative, and I enjoyed Love Hangover a lot. Aside from APT, I found Rosé’s album just ok. Now, don’t anyone bite my head off for this, but I have not listened to Lisa’s solos since it did not seem all that interesting to me. Obligatory I love the group as a whole, I bear no one any malice, and I look forward to the only kpop group I listen to coming back.
No_Double2781 on
It’s so cool that these four strong women are rebranding and solidifying themselves in the industry. Totally first of their kind in the kpop scene, they are defining why blackpink is — *the blackpink*.
Imaging the things they could do better now after releasing their solos outside yg. I am so excited for their upcoming album since I am pretty sure yg will allow them to do their own music (after their successful releases).
nonchalantsky on
this isn’t tiktok. you don’t need to edit a picture with your ranking on it. you can just type it in the description of your post itself.
SnooStrawberries7505 on
I don’t know why so many people are confused about Lisa’s branding. She the same as she’s always been. She’s always been the savage rapper of blackpink. Money and her new songs aren’t that different.
Kindly-Maybe8589 on
This Youtuber does a pretty good job of analyzing Rosé branding as a soloist & why it works
The star has been a clear symbol of her campaign since ROCKSTAR’s release, where it was first seen at the end of her music video. Then, it became even stronger when we, fans, realized it actually was a clue after the teaser for NEW WOMAN was released — the second point of the star was shining. From there on, long before the album’s concept was announced, Lilies knew the five star points each represented a different project. And when the M/V of NEW WOMAN dropped and one of the girls was seen holding an ALTER EGO magazine, the first rumors of a concept about alter egos (duh) started to erupt (which, now that we know, makes the star symbol so meaningful and well chosen). And then on and on it went with the rest of her releases.
To add onto that ; a star is often seen as a beacon of light guiding the way, and a representation of renewal and of transcendence. Which, clearly, is the path Lisa wanted to take with ALTER EGO — to transcend herself beyond the limits of a singular persona, and showcase every single parts of her personality that makes her who she is as an artist. ALTER EGO is quite literally the personification of the idea of renewing yourself as the person you wanna be.
One_Selection_829 on
Strictly from a “branding” standpoint. Rosie absolutely nailed it. The late 90’s early 2000s styling and videos , the album promotion photos, the brand new fresh curly hair styling. The album cover in itself does a great job of capturing what the album ultimately was about. A haunting yet beautiful look at rosè.
Jennie has the second best branding too me and it’s not even close. But different than Rosie in that she let her music videos do her branding. Everything from ZEN to Handlebars, has this look and level of artistic creativity to it, that the rest of the album captured so well it’s insane. But waiting so long between mantra and zen hurt i feel. We now have hindsight on why she took so long between as the videos released since absolutely took TIME to make. But here’s nothing to here’s everything. I don’t think is “great”. So it’s second for me.
Jisoo’s was okay. Doing the “no guys I’m definitely only focused on acting right now ;)” was a choice. And then flooding us with content like every day for 2 weeks was exciting. But I don’t thing it did anything to push her “brand” so to speak. Third for me.
Lisa, it hurts cause she was who got me into blackpink many years ago, But her branding was… all over the place and very messy as plenty of others have pointed out in the past, Like I saw a few weeks ago, throwing stuff on the wall and seeing which stuck double so because the singles choosing sound like the belong on very different albums.. “imma have so mo many different sounds and looks and imma call it alter ego and name them all with the same ending sound! Yeah let’s go!” Is what her branding started and ending with, which as others have said is just a veil for “ er don’t really have a clear vision but I have music to give!” Even jisoo had a clear vision and direction despite having the suspected least amount of time.
13 Comments
For me personally, Jennie. This whole process has shown that she’s got such a good mind for business and what sound works for her. She knows when to say no to a song and when one portrays what she wants to say. Was a little disappointed with some of the writing but she’s a novice and expect it’ll improve.
Then I would say Rosé. She knows what kind of sound works for her, my only worry is the US market is already so saturated with the same kind of music. APT done amazing but if she sticks with the typical breakup pop (which I doubt) she won’t really compete.
Then I would say Lisa. I’m not a fan of her album but like a couple of songs but you can tell what direction she was aiming for. She also has smart business sense but I would say her strength is performance.
Lastly would be Jisoo. I don’t think she rebranded but also it may just be because her acting was her main solo activities. But tbh I prefer her as an actress than a solo artist.
rosé hands down. differentiated herself from the group sound and made a brand of her own. i can see her becoming one of the main pop girls in the US.
Jennie for me but Lisa is a close second
Why does Alter Ego throw so many people through a loop? I think it was the best marketed out of all the albums. Firstly, Lisa landed the biggest gigs with the Oscars and the Victoria’s Secret fashion show. She gave interviews with Kimmel, the Wall Street Journal, Billboard, Spotify, Hot Ones, etc. She synced the album’s release date with the debut of White Lotus and even put out a graphic novel to tie the album’s concept together. Since the album explores multiple genres, Lisa came up with various “egos” that personify those genres. I think it was the most creative release for a solo album by a long shot, and it couldn’t have come out at a better time for Lisa’s career.
Rather than rank them, I’d like to point out that together, these solo releases underline why BlackPink is BlackPink. Four strong women with different identities and strengths. It’s something YGE can be applauded for. There was nothing cookie-cutter about the way BP was marketed. Their individual deals from early in their careers allowed them to stand out from the crowd (and ironically outpriced YGE from their solo deals).
And it will all make the group comeback and tour all that more special. The solo era isn’t over yet. But it has made BP even stronger in a lot of ways.
I liked that Jisoo didn’t stray far from what she does very well inside BP, if that makes any sense to anyone else. Jennie’s album is super creative, and I enjoyed Love Hangover a lot. Aside from APT, I found Rosé’s album just ok. Now, don’t anyone bite my head off for this, but I have not listened to Lisa’s solos since it did not seem all that interesting to me. Obligatory I love the group as a whole, I bear no one any malice, and I look forward to the only kpop group I listen to coming back.
It’s so cool that these four strong women are rebranding and solidifying themselves in the industry. Totally first of their kind in the kpop scene, they are defining why blackpink is — *the blackpink*.
Imaging the things they could do better now after releasing their solos outside yg. I am so excited for their upcoming album since I am pretty sure yg will allow them to do their own music (after their successful releases).
this isn’t tiktok. you don’t need to edit a picture with your ranking on it. you can just type it in the description of your post itself.
I don’t know why so many people are confused about Lisa’s branding. She the same as she’s always been. She’s always been the savage rapper of blackpink. Money and her new songs aren’t that different.
This Youtuber does a pretty good job of analyzing Rosé branding as a soloist & why it works
[https://youtu.be/avFkNMEzxqw?si=642xC4nIwbRXxeOQ](https://youtu.be/avFkNMEzxqw?si=642xC4nIwbRXxeOQ)
What is confusing about Lisa’s image branding ?
The star has been a clear symbol of her campaign since ROCKSTAR’s release, where it was first seen at the end of her music video. Then, it became even stronger when we, fans, realized it actually was a clue after the teaser for NEW WOMAN was released — the second point of the star was shining. From there on, long before the album’s concept was announced, Lilies knew the five star points each represented a different project. And when the M/V of NEW WOMAN dropped and one of the girls was seen holding an ALTER EGO magazine, the first rumors of a concept about alter egos (duh) started to erupt (which, now that we know, makes the star symbol so meaningful and well chosen). And then on and on it went with the rest of her releases.
To add onto that ; a star is often seen as a beacon of light guiding the way, and a representation of renewal and of transcendence. Which, clearly, is the path Lisa wanted to take with ALTER EGO — to transcend herself beyond the limits of a singular persona, and showcase every single parts of her personality that makes her who she is as an artist. ALTER EGO is quite literally the personification of the idea of renewing yourself as the person you wanna be.
Strictly from a “branding” standpoint. Rosie absolutely nailed it. The late 90’s early 2000s styling and videos , the album promotion photos, the brand new fresh curly hair styling. The album cover in itself does a great job of capturing what the album ultimately was about. A haunting yet beautiful look at rosè.
Jennie has the second best branding too me and it’s not even close. But different than Rosie in that she let her music videos do her branding. Everything from ZEN to Handlebars, has this look and level of artistic creativity to it, that the rest of the album captured so well it’s insane. But waiting so long between mantra and zen hurt i feel. We now have hindsight on why she took so long between as the videos released since absolutely took TIME to make. But here’s nothing to here’s everything. I don’t think is “great”. So it’s second for me.
Jisoo’s was okay. Doing the “no guys I’m definitely only focused on acting right now ;)” was a choice. And then flooding us with content like every day for 2 weeks was exciting. But I don’t thing it did anything to push her “brand” so to speak. Third for me.
Lisa, it hurts cause she was who got me into blackpink many years ago, But her branding was… all over the place and very messy as plenty of others have pointed out in the past, Like I saw a few weeks ago, throwing stuff on the wall and seeing which stuck double so because the singles choosing sound like the belong on very different albums.. “imma have so mo many different sounds and looks and imma call it alter ego and name them all with the same ending sound! Yeah let’s go!” Is what her branding started and ending with, which as others have said is just a veil for “ er don’t really have a clear vision but I have music to give!” Even jisoo had a clear vision and direction despite having the suspected least amount of time.
songs – rosie, for me🫶🏻