>CJ CheilJedang announced on the 19th that Bibigo selected popular K-pop group ‘SEVENTEEN’ as its first brand ambassador and will conduct a campaign targeting global consumers.
>As the number one K-food brand, the strategy is to reach out to Gen-Z consumers around the world by joining hands with a group representing K-pop.
>Seventeen is a global top K-pop group that debuted in 2015. CJ CheilJedang selected SEVENTEEN as global brand ambassadors, judging that their bright and positive energy could create synergy with Bibigo’s fun and passionate brand image.
>CJ CheilJedang will release a campaign video on Bibigo’s global official Instagram, TikTok, and X channels on the 20th.This short-form video captures SEVENTEEN members enjoying various Bibigo products, including kimbap, hotdogs, and tteokbokki, and can also be viewed on the ‘Bibigo | SEVENTEEN’ campaign microsite that will open on the Bibigo official website on the 23rd.
>On the 23rd, limited edition Bibigo Kim Snack, Cup Tteokbokki, Gochujang, and Ssamjang with SEVENTEEN’s team colors applied to the product packaging will be released on CJ CheilJedang’s official mall CJ The Market and Olive Young’s online mall.
(Excerpts from the article, Browser Auto Translation)
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[Source](https://n.news.naver.com/article/421/0008258610?sid=101)
>CJ CheilJedang announced on the 19th that Bibigo selected popular K-pop group ‘SEVENTEEN’ as its first brand ambassador and will conduct a campaign targeting global consumers.
>As the number one K-food brand, the strategy is to reach out to Gen-Z consumers around the world by joining hands with a group representing K-pop.
>Seventeen is a global top K-pop group that debuted in 2015. CJ CheilJedang selected SEVENTEEN as global brand ambassadors, judging that their bright and positive energy could create synergy with Bibigo’s fun and passionate brand image.
>CJ CheilJedang will release a campaign video on Bibigo’s global official Instagram, TikTok, and X channels on the 20th.This short-form video captures SEVENTEEN members enjoying various Bibigo products, including kimbap, hotdogs, and tteokbokki, and can also be viewed on the ‘Bibigo | SEVENTEEN’ campaign microsite that will open on the Bibigo official website on the 23rd.
https://preview.redd.it/bwvt3hipen1f1.jpeg?width=600&format=pjpg&auto=webp&s=186a04a193eca5dc74186644489208d8d5ddfd12
>On the 23rd, limited edition Bibigo Kim Snack, Cup Tteokbokki, Gochujang, and Ssamjang with SEVENTEEN’s team colors applied to the product packaging will be released on CJ CheilJedang’s official mall CJ The Market and Olive Young’s online mall.
(Excerpts from the article, Browser Auto Translation)