27 Comments

  1. mika_loress on

    I love it! I think it’ll have to grow on me more than the last 3 TTs did but it’s still soo good! The visuals were insane and the vocals!? Queens!

    Though i am confused about why they were like torturing(?) that girl- I’m not up to date with anything and don’t watch teasers so maybe I’m out of the loop lmao

  2. I like the instrumental but this reminds me of OnlyOneOf the way the constant breathiness of the vocals (if that’s even an English word) make the song not nearly as enjoyable as it should.
    The bridge when the 2 members sing full out is the only part I truly like because of it

    I know breathiness (again idk English) is historically cunty in pop music but it doesn’t always work

  3. i’m overstimulated and i love it!!!! rui in that second verse, gorgeous to my ears and my eyes!! and i hope he continues to get some sort of crazy move in every title track lol

    so proud of them and i can’t wait to listen to the rest of the ep

  4. gowonofficial on

    been following xlov since predebut era, so:

    this song feels a bit weak to be the title track, it’s lacking something that would make it stand out. definitely a grower, but i feel like masterpiece would make a better title track

  5. G3t_BusyLiving on

    Masterpiece of note!! 2:45 had me reaching another state! Now I gotta watch this frame by frame, just to appreciate the mv

  6. Nearby_Photograph_30 on

    Wow – I really love it. The MV & sound feels like such a celebration of Xlov & what they represent.

    The cut to Rui in the gold background – gorgeous.

    I need to watch the MV a couple times to understand the story? What’s people’s interpretations of the girl – is it the members inner femininity they’re trying to crush & Wumuti kissing her on the head is when they accept themselves? Idk. Xlov just bring me so much joy.

  7. No-Syllabub-3393 on

    Hm I’ll have to let this one marinate, the production is sounding a bit messy/noisey. I feel like there’s nothing for me to latch on to

  8. wegooverthehorizon on

    The styling is so good GOD. The chainmail costume and the regency-fantasy inspired outfits are so good. The makeup is also a step up from everything i’ve seen before and the sets are also GORGEOUS! Props to the MV team they really elevated the song

  9. Another disappointing comeback in may. Visuals are amazing, but that’s it. Music is total mess and not feeling m/v vibe at all besides cinematography.

    Step back from Biii P or Rizz.

  10. i feel like the production is too messy for me and the mixing seems off. the mv looks great, but the song is lacking something to give it a strong identity. im interested in the b sides, but this as the title track is a miss for me. the different parts don’t mesh well, it doesn’t leave much impression after listening a few times

  11. Disastrous-View-8242 on

    its like if 1&only and 404 (new era) had a secret love child and i’m absolutely here for it. I understand that some people might not like it because of how much of a different feel it has from all of XLOV’s other title tracks, but I quite like it! What I do fear though is that something similiar happens like with KATSEYE when gnarly went viral, they (or their company, per se) tried to lean into that hyperpop concept adn didn’t let KATSEYE explore their concept and abilities. Similiar thing now with XLOV because rizz was really popular, and when you look/listen to the lyrics for serve you’ll notice that more modernised (?) terminology and dialect (eg; one of rui’s lines being “i serve face”) so what I fear is that they lean into that concept adn can’t explore other concepts as a group. This can especially be bad since their group debuted pretty recently and you can tell by their music that they’re still exploring concepts.

  12. sorry to disappoint but I have to say this song in my ears is a HIT! There’s something so different about it and it’s so addictive to me because of it.

  13. Cxrxna_Virus on

    First impressions, there’s something about the production or vocal direction that makes it a little hard to hear the member’s voices at times? Idk if I’m the only one with this issue

    Serve reminds me of IVE’s Blackhole, where the song itself is objectively great but not as catchy or memorable as their other title tracks? The song seems like a grower though, so I’ll let the song marinate first

    I really love how unique the MV and instrumental is! My favourite thing about xlov is how much they continue improving themselves each comeback, whether it be through their sound or concept

  14. Also they’re crazy for the 30 second jazzy intro on this song, going to kill the streaming numbers unfortunately

  15. they know exactly what they’re selling here and I’m BUYING IT DOWNNNN. fantastic track, looks, and choreo 10/10!

  16. i agree with others that the production seems a little off but honestly the last minute or so is breathtaking enough to make up for it

  17. petrichor-pixels on

    I need Rui to marry me… help lmao

    Song feels a bit weak to me: I think a stronger chorus would’ve helped. But I love that they’re now in their house era! The perfect group to do so.

    MV is absolutely stunning though, omg. They served LOOKS and BUDGET and PLOT! So so here for all of it.

  18. I liked it from the start but I think the full choreo from the stage really makes it 100 times better 👌 and I gotta say I liked the other songs in the album even more, extancy and hips in particular are amazing 💙

  19. Bright-Attitude-1138 on

    i enjoyed the most of the song but the chorus is kind of a miss for me :(( especially when listening to the sing with airpods the vocals in the chorus are fighting with the instrumental instead of standing out. also the transition into the chorus feels a little off?? also the english lyrics are really weak. but overall i think the song is good and it probably will grow on me. the b-sides are much better, which was the same case with their previous comeback. the mv and the visuals are so good tho, no notes on those.

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